Building a better workplace takes focus and attention to detail. This blog helps you attack those details. Whether your are a manager, supervisor, mid-manager, business owner or HR manager, this Blog is for you.
Kevin Burns - Workplace Expert/Keynote Speaker
Monday, February 22, 2010
Set Your People Up To Win
"I'm here to see if I can save you a few dollars by bundling our services," she started out.
The she asked, "So, can you tell me what services you are currently subscribing to from us?"
Huh? Wouldn't she already know what services I subscribe to before she got to the door if her purpose was to actually save me money?
What I soon figured out is that the cable company, instead of using a third-party call center to phone to pester me, sends people out into the field to knock at doors. They probably have a better closing ratio than the phone since no one answers their phones anymore. But why did she have NO information about my account?
This is what makes an organization look dumb, mediocre, ordinary: sending their people (contracted or not) out to represent the company, to talk knowledgeably to their customers, to sway new customers to increase the number of service subscriptions, and yet give them absolutely nothing to go on - no help, no "warm call," no support, no nothing. Any ordinary and mediocre company can do that. Most do. There's no effort required in being ordinary.
If you were an organization of greatness, you'd make sure that the reps you send would at least know a little something about me - even what services I subscribe to. If you're going to save me money, then you had better know exactly how you could do that before you get to my door. This pathetic sales attempt at my door was not about making me, the customer, the focus of the call.
I checked their web site under the "Careers" section. It's where I found their "Values" statement: Together, we designed a value system that will guide us and that will represent to our team and our customers how we do things here. Our values are: Accountable, Balance, Customer Focused, Loyalty, Integrity, Positive, Can Do Attitude and Team Player.
Do you want some advice cable behemoth? How about you walk your talk and actually do what your "Values" statement says you will do: support the people out in the market who deal with your customers by at least giving them a modicum of information and set them up to win instead of finding ways of getting doors slammed in their faces and your company to get a bigger black eye as a company out-of-touch with its customers?
Just another mediocre company paying lip-service to their company values. It's no big surprise that on the same page of their web site I also found: We are always looking for motivated individuals to fill a wide range of positions in a variety of locations. No kidding.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist
Creator of the 90-Day Strategy to Greatness Culture
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Wednesday, June 24, 2009
The Attitude of Reality TV
It's the individual who has the values not the collective. Therefore, it's the people who come to work each day that have the values, not the organization they work for. Individual values create an organizational culture. Erode personal values and you erode the corporate culture.
Over the last ten years, we have witnessed a substantial erosion in personal values which has led to questionable organizational culture. People are caring less about others and more about themselves now than they did 10 years ago. A recent Adecco survey pointed out that a shocking 41% of Gen Y's are willing to sabotage others and lie and cheat to keep their own jobs. These are the future business leaders of tomorrow? Think twenty years down the road when these same 41% hold management positions and positions of influence.
ATTITUDE ADJUSTMENT: Turn on Big Brother, Survivor, The Apprentice, any reality TV show and watch manipulation, backstabbing, blackmail, lies, cheating and ganging-up in action. Decent people don't win these shows. They get crushed. The nasty win the prize money. This is what parents allow their kids to believe is real life in the work world because there's no discussion about values after the show is over.
It's time for us to make up for the lack of personal values that parents aren't giving their children. How about designing personal development courses right in the workplace that deal with values, ethics and morals? If something isn't done soon, almost half of new-hires are going to change the decency of your work place and your corporate culture. Otherwise, we're all in deep sewage. You don't want to work for the 41% who think it's OK to lie, cheat, steal and blackmail.
Wednesday, March 11, 2009
Training – Necessary or Perk?
Employees are looking for reassurances right now: that they are valued, that their contribution matters and that business continues in spite of what the economy may be doing. If you’ve pulled your training programs until the economy gets better, you’re saying that you want your people to be nervous, to be frightened, to be uncertain and that is the message your people will pass on to your customers.
Training, the right kind of training, is not a perk – it’s necessary. In fact, training your people to become more confident, more resilient and stronger individuals is exactly the kind of leadership these times require. Not hosting continuing training sessions for your people because you may be scrutinized in the same light as AIG (after they were handed bailout money) is a follower’s way of doing business - not a leader’s way.
You need confident, resilient and strong individuals on the job right now. You need individuals who are not afraid of a turn in the economy away from the Boom times. You need individuals who, in spite of what the media may be saying, are confident that they can get a leg up on the competition.
ATTITUDE ADJUSTMENT: When the economy starts to rebound (and there are glimmers of that happening right now), will you choose to be ahead of the competition or lagging behind the competition? Second place is not leadership. Tenth place is not leadership. Leadership is an attitude of busting through the difficulties and not allowing reasons, excuses or justifiers to stand in your way.
Anyone can be a naysayer. That’s easy. But not everyone can say to their staff, “In spite of what’s happening in the world, we think we have a great shot at taking extra market share. We think you’re the people who can do the job and we’re going to make sure that you have the right tools, the right products and the right attitude to be successful regardless of the circumstances.”
Professional athletes are still being coached even if the stands are not full of fans and gate receipt revenues are down. The coaches of these teams aren’t saying, “We’re not coaching you to be any better until the economy is better.” No way. It’s “game on” right now. So how come you’re not coaching your players?
Training is not a perk. If you’ve pulled your training budgets, then when it does come time to train your people, they won’t take it seriously because you didn’t take it seriously when your people needed it most. In leadership, it’s not what you say that matters – it’s what you do. Your actions determine your outcome.
If you want your people to take their jobs seriously, to take their contribution seriously and to take you seriously, then you had better take them seriously. Your people are the one asset that never depreciates. Treat them like the investment they are. Invest in them and they will invest in you – regardless of where the economy is at. You will get what you give.
Wednesday, January 21, 2009
The Résumé Is Dead
Michael Bloomberg, NYC Mayor, once said, “You are not paid for what you have done in the past. You are paid for what you’re about to do in the future.”
Isn’t it interesting that you (boss or HR professional) decide who you want to interview is based purely on what your candidate may have done in the past – not what they are about to do in the future.
Why is the résumé dead?
- There is no indication from a résumé of what heights could have possibly been reached – only what someone has been given the opportunity to do.
- There is no indication from a résumé of what a candidate is capable of learning – only what they have learned in the past, what school they graduated from and what pieces of paper (degrees) they may hold (relevant or not).
- There is no indication from a résumé that a particular candidate could be the next great leader for your organization – especially if never given the opportunity to lead.
- There is no indication from a résumé of how brilliant a mind may be when hidden behind average grades and average positions in an organization – especially if the candidate was kept down by a tyrant boss.
- There is no indication from a résumé of values and ethics being paramount – especially if only ever given a lowly entry-level position and no opportunity to provide input.
- There is no indication from a résumé that a candidate is a decent human being – credentials on a wall don’t make you decent.
The great leaders of tomorrow and those who will change the world, including your organization, will be the people with ideas and those who will challenge the standard workforce strategy. They won’t be hired because of their résumés. And as long as you continue to believe that the résumé is the best way to find a suitable candidate to fill a position, you will be eating the dust of the organizations who have found a way to attract people with brains, ideas, values, ethics and a shared-effort philosophy. These people are found in chat rooms, blogging, e-networking, texting and hanging out with those of like-mind.
Who do you think would bring your organization a higher degree of greatness: a person looking for a job (armed with a résumé) or one who is already sharing ideas with others (armed with a Blog, followers and a huge network)? Which of the two choices do you think would give you better results in the future?
The résumé is dead.
Wednesday, January 07, 2009
Is Stress Really The Problem?
- 10. "The treadmill syndrome" - Employees who consistently have too much or too little to do create a lot of stress.
- 9. "Random interruptions" - Keeps employees from getting their work done - telephones, walk-in visits, supervisor's demands.
- 8. "Pervasive uncertainty" - Created by constant, unsatisfactorily explained or unannounced change.
- 7. "Mistrust, unfairness, and office politics" - Keeps everyone on edge and uncertain about the future.
- 6. "Unclear policies and no sense of direction" - Causes additional uncertainty and undermines confidence in management.
- 5. "Career and job ambiguity" - Creates a feeling of helplessness and of being out of control.
- 4. "No feedback - good or bad" - People want to know how they are doing, and whether they are meeting expectations.
- 3. "No appreciation" - Generates stress that endangers future efforts.
- 2. "Lack of communication" - Leads to decreased performance and increased stress.
- 1. The greatest stressor in the workplace is "lack of control" - Employees are highly stressed when they feel like they have no control over their participation or the outcome of their work.
In reading this list, I was struck by a single thought: there really is only ONE stressor at work – lack of control. The lack of control is really the one constant in every one of the other nine stressors. Lack of control in workload, interruptions, change, mistrust, direction, job security, feedback, appreciation and communication are what are causing the stress.
Now it’s been said that stress is a killer. I don’t buy that. Instead I believe that our inability to handle stress is the killer. It’s not the stress. It’s our in ability to handle it.
It’s not the job. It’s our inability to handle all of the issues that come up in the job.
As I wrote in a recent Blog entry, there’s a difference in the outcome of the work you do when you take on the attitude that your job is your career, even if it’s only your career for now. It no longer becomes just a job. A career is something you manage. A job is just something you grumble about having to do.
Change your attitude on your work and your work will begin to improve. Don’t argue with me on this one. I am right (been there done that). The moment you change your attitude on your “job” being more than just a job and instead being a career, you will begin to see the “job” in a whole new light. And believe me, there is a whole lot less stress when you start taking control of where you work, how you work, the quality of your work and the contribution you make to your work.
ATTITUDE ADJUSTMENT: Are you feeling out of control on the job? It’s likely because you’re letting every one else decide your career for you. Stop it. Take back the control.
You may need A job but not necessarily this one. Are you working because of the pension you’ll receive at retirement? Then you’ve already checked out mentally and are counting the days until you retire. That’s no way to manage a career. That’s a prison sentence.
I’ve said it before and I perhaps need to say it again: the more valuable you become on the job, the less likely you are to be replaced. Increase your value. Get better at communicating, thinking, sharing ideas, focusing and embracing change (it is a good thing most times). Read the Leadership books. Listen to the CD’s. Go to the seminars. Get better. Get stronger. Get more valuable. And if you choose to NOT do the work to improve yourself and your value, well then sorry. There is no one then who can possibly guarantee that something drastic won’t happen to you. That should stress you a little.
Tuesday, December 23, 2008
Real Christmas Gifts
Occasionally I will buy something I don't necessarily need but would still like to have. And then there are some times that I receive a gift that I neither needed nor thought I even wanted but once I get it, I am pleased I did. Such is the gift from my daughter this year.
We had our Christmas celebration tonight as she is having Christmas day with her mom this year. We first did the gift opening in her living room before we spent some time preparing supper together. I gave my daughter a new set of kitchen tools: pots, pans, stainless steel prep bowls and a host of kitchen utensils complete with her own Chef's jacket. (All of these items came into play as we prepared supper together).
My gift came in a medium-sized gift bag; an official NHL Calgary Flames jersey complete with "Burns" and the number "08" stitched on the back. I immediately donned my jersey with a huge smile upon my face.
I admit that I am a pretty die-hard Flames fan but had never really thought to ever buy myself a team jersey. My daughter, perhaps an even bigger fan, found something that would be meaningful yet fun. (We swap text messages during most every game regardless of where I may be traveling. She keeps me up to date when I can't get a score on the game. It's a daddy-daughter bonding thing).
The real gift though, wasn't really the hockey sweater. The gift was that my little girl (now a grown woman) was paying attention over the course of the year, gave me a real gift of thoughtfulness and the most precious gift, some quiet and quality time together making and sharing a meal.
ATTITUDE ADJUSTMENT: Christmas is never really about the gifts. It's about how someone else thinks you're worthy of a gift in the first place. The real gift is that there are people in your life who love you and admire you. Anyone who has love has a lot. Adopt your "Gratitude Attitude" this year. Remember, life is about the memories you make. That's what really matters when you look back. Thirty years from now I may no longer own my Flames jersey but I will have the memory of the smiles, excitement and laughter that my daughter and I shared tonight. And at the end of life, that's what really matters anyway.
Oh, and the Flames beat the Anaheim Ducks 4-3.
Monday, December 22, 2008
You Are Here
The weather across the country has been, well, wintry this year. The East Coast is getting hammered with snow this week. The central provinces have had their snow and Canada’s busiest airport, Toronto’s Pearson International, is still trying to catch up with the hundreds of delayed and canceled flights over the weekend due to heavy snow. Those flight delays and cancellations have rippled across North America creating a backlog across the continent. In the meantime, the Prairie Provinces have been hammered by snow and brutally cold temperatures. Then there’s the usually seemingly tropical West Coast - which usually has more rain during the winter - which has been pounded by snow this year (a foot of snow or 30cm which is huge in areas where hardware stores don’t normally stock snow shovels) this weekend alone. It’s white right across the country and we’re just a few days from Christmas.
In fact, this morning, as I was starting my car to warm it up because the temperature this morning was at -28°C (24° below zero F), my neighbor from across the road asked if I would give him a jump. Now if you’ve never heard that term (it is so Canadian), it means to help him start his car by connecting “jumper” cables from my car battery to his. Sometimes cars don’t start when it’s cold like this. I was pleased to oblige.
I recall my Uncle in Northern Ireland once asking me while I was on a visit there, “So what kind of temperatures do you have in Canada?”
I replied that depending on the area of the country, you could see swings of +40°C to -40°C (112°F to 40° below zero F).
Incredulously he asked, “Well why do you live there?”
Funny, but I never really thought about it before. I just live here. It’s the way it is and it is definitely winter (first day of winter was yesterday) in Canada. Canada is where I have chosen to live and the weather is the weather and there’s not much we can do about except embrace it and deal with it.
ATTITUDE ADJUSTMENT: As you walk through the shopping malls at this time of year looking for a particular store, you may find yourself in front of the big mall directory sign by the entrance. The most important thing on that big sign is the little red arrow that simply reads, “You Are Here!”
Nothing else on that sign makes any sense without the “You Are Here” arrow. And that’s the way it is in life. Without knowing where you are, you will never find a way to where you say you want to go. So as you take stock of the year you have just completed and begin to set your sights onto where you want to be in 2009, tell yourself the truth. Where you are is not the fault of the economy, the government, your boss, your spouse, your education, your circumstances or anything else outside of you. You are where you are by your own doing – no exceptions.
The economic downturn happened. Were you ready for it? Did you make the decisions this year that prepared you or hindered you? You always have a choice – always. You may not like the choices before you but there’s always a choice. (This part will require a serious attitude adjustment for some. If you’re resisting this idea, then life is NEVER going to get any better for you – ever.)
My friend and mentor, Ken Larson, says something that makes such perfect sense, “If you aren’t living your life by design then you are living your life by default. If you aren’t actively choosing to design your own life then you are living by default, and allowing anyone else’s design to be your life.”
Over this Holiday season, do something that helps you take better control of your own life for 2009.
Thursday, September 04, 2008
One Person Makes Every Decision
I would hazard a guess that the vast majority of people would point the finger at: bad hiring, bad management, poor wages, stifling organizational culture, not keeping promises, misrepresentation of the work involved or failure to align with the corporate vision or mission statement.
There are a ton of possible reasons, most of them pointing the finger at a nebulous position or something else. Have we lost sight of the prime component here? Don't we undertsand that as long as we blame an entity or a position that we can’t quantify, that we will continue to face the same issues?
What about the employee who “needs” daily ego-stroking? Is it management’s job or the responsibility of “culture” to ensure that needy employees get their daily dose of Vitamin “Ego?” Not every single employee is cut from the same cloth. Just because they may have attended the same school doesn’t mean they have the same qualities and values as the next person.
HR needs to stop considering candidates for interview primarily from resumes. The world is changing. The new generation of worker bounces around from job-to-job looking for a fit. The new generation of workers doesn’t interview as well as older workers (unless they can interview by text message). The new generation of worker doesn’t even think like their interviewer (generational gaps). Can your HR department figure out what makes this worker tick?
Ask yourself this question: when your place of business has an opening, does it simply hire a body or does your place of work see the value and skill-set in a potential candidate and make a place for that person? There's a difference. Discover what your people are really good at and encourage them to do what they do best. Then hire someone else to do the work not being done but make sure they want to do it.
Want to change the culture? Change the people. I’m not talking about firing the lot. I’m talking about providing tools that employees could grow as people, could get better, more confident, build their individual self-esteem, improve their decision-making capacity, improve their communication skills and improve their daily dispositions and attitudes. Yeah, yeah, yeah I know. It’s soft skills training. But if you really want to grow your organization you will first have to grow your people.
Organizations work fine. It’s people who screw them up. Fix the individual and you will fix the organization and the performance of the organization. But unfortunately, we’ve become a society of finger-pointers and blamers. And in doing so, it’s easy to blame an entity or a title (department) for the results.
In fact, some will actually argue with me that it’s got to be harder than just making the people better. My response is; have you tried it yet? Have you fully experienced poor results from actually implementing some sort of personal-development culture within your organization and can, from a place of experience, say it doesn’t work because you’ve actually tried it?
Attitude Adjustment: If you don’t make a change on the focus of the problem, you will never solve it. Every decision, every success and every screw-up in every organization can be traced back to just one person. Improve the person and you improve the decision. Improve the person and you improve the work. Improve the person and you improve the performance. Improve the person and you improve the attitude towards the job. Improve the person and you improve the attrition rate. Simple huh? Now stop blaming “management” for not allowing this to happen and go talk to the one person who can make the decision. It all boils down to one person – always.
Friday, August 29, 2008
The Leadership Philosophy
A single hand out of almost two hundred attendees was raised. That hand, funny enough, belonged to meeting planner who had hired me.
“Are you serious?” was my incredulous response.
The one item out of the seven listed on the Belief Statement banner that I was drawing attention to made reference to each staff member being responsible for their own ongoing, continuous self-improvement and learning. I personally think that the responsibility for self-improvement should be on the individual and not the employer, no matter what.
So over the course of the hour that I addressed this group, I continually referenced the importance of self-improvement and a dedication to continuous learning.
I believe that taking fifteen minutes a day, a single coffee-break, to learn something today that may improve you personally or professionally, will show results exponentially down the road. Reading a chapter in a book that can improve your job performance, your willingness to stretch yourself, to learn a new skill or to enhance your skill set will, down the road, affect your paycheck.
The more you learn, the more valuable you become, the more likely you will be rewarded for your value.
Your employer is likely to see little reason to invest more resources or more money in you if you have not demonstrated a return on investment by investing in yourself first. And the truth is that if your employer is not able to see the results of your self-improvement strategy, it is likely that another employer will see it and offer you more to come to work there instead.
You don’t have to be in a management position to continually upgrade yourself. Just because someone has the title “manager” doesn’t mean they are a leader. Sometimes, and contrary to what many employers believe, people who could lead a revolt against management have much more leadership ability than the managers they themselves work for.
Attitude Adjustment: Leadership is an attitude. Management is a title. You can possess one without the other. The two do not necessarily go hand in hand. The person who continuously self-improves puts him or herself in a much better position to influence others than does the manager who stops learning one he or she gets the title. Just because you’re not the boss doesn’t mean you’re not a leader. And just because you’re not a leader doesn’t mean you can’t be the boss. I mean, c’mon, we’ve all worked for bosses that had little leadership ability. The leader is the person who has demonstrated that he or she could always improve and makes a plan to make sure they are ahead of the pack. If you’re ahead of everyone else and they seem to be following you, then you must be the leader right? Open a book and start learning how to get in front.
$1000 Quit-Now Bonus
How would you like to be greeted on your seventh day at work by that statement? Does that statement even seem possible? Well it’s real. And the company that is doing it is called Zappos – an on-line retailer of shoes. It’s called their “quit now” bonus.
Zappos will offer one-week old employees a “Quit-Now” bonus of $1,000. The employee will be paid for the amount of time they’ve worked, plus they are offered another $1,000 bonus if they quit immediately.
Why does Zappos do this? As it turns out, Zappos wants to ensure that the employee they have hired has the same sense of commitment that Zappos is looking for in all of their employees. The Zappos culture is clearly defined and they want to ensure that the employee engagement of the new hire is up to par with the other employees.
Zappos would rather pay now than pay later for weeding out the deadwood. They also want to ensure that the employee is committed to the company the same way Zappos would like them to be before they invest any more money in the employee. The work is not necessarily glamorous. The work is in a call centre. It’s not for everyone and the percentage of new hires taking Zappos up on their offer is about ten percent.
Zappos has figured out a way to not be saddled with a “dud” employee and are willing to pay one thousand dollars early so they don’t have to pay many more thousands later in finding a way to terminate an employee who isn’t working out, to keep the morale high and to stop the cancerous spread of negativity before it gets a chance to take root. It’s also another way to test commitment levels of the new employee to the job.
Attitude Adjustment: If more businesses would be willing to adapt the Zappos example of weeding out problem employees in their own businesses, there would be fewer problems with customer service and employee engagement down the road. It may seem like a lot of money for some smaller businesses but not really when you consider how much could be lost to customer dissatisfaction, whining and complaining on the job and by actively disengaged employees working against good productivity. This may not be the only way to weed out prospective problem employees but it’s got to be better than the way things are working now. The real learning from Zappos is that they are willing to think of creative ways to eliminate problems before they become problems that affect the bottom-line. So, what’s it worth to your organization to get rid of some of the problem employees that you may have right now? If you’re the problem employee, would you take the thousand bucks to make you go away?
Wednesday, January 31, 2007
Boss Tip #8 - The Credit Score
Take a survey of your people and ask them what they want from their work and their boss and you will find this answer in the Top 5 every single time: recognition. People want to be acknowledged for the work they do – not just when they need to be raked over the coals for a screw-up.
People want to be recognized for their contribution, their diligence and the quality of their work. If the only time you talk to your people about the quality of their work is when you dump on them, well then you’re the village idiot aren’t you? Don’t believe me? Just ask your people. No better yet, secretly listen to what they’re saying about you in the coffee room.
Just because you’re the boss, don’t believe for one second that your people are doing everything in their power to make you look good. That’s just not true. People are doing a great job likely because of the personal satisfaction they get from doing a great job. If you overlook this fact, and regularly steal the credit for a job well done, you will be spending more of your time training new people to replace the people who left than you will on having the spotlight shone on you.
If you want the spotlight and the credit, then take the credit for attrition numbers being on the rise, training budgets being escalated because you have to train more new people and also poor morale.
Nothing knocks the morale out of people faster than stealing the credit from them after they poured their heart out on a project. People want a reason to take personal pride in their work and if you’re going to steal it when they do go above and beyond for you, or at the very least not acknowledge their effort, you are going to be a very lonely boss working by yourself.
If you work by yourself, well then you’re really not the boss are you? You’re just an employee who no one wants to work with. And that would be no surprise either. You brought it on yourself.
Are you giving someone credit for their work daily? I’m not referring to just a “Good job” in the hallway, but something public and heartfelt. The more you let your people know they will get the credit for a job well done, the more you will have a job well done from your people. What goes around comes around.
Publicly acknowledge and privately criticize. Make sure the rest of the staff know when someone has done a good job. Don’t play favorites and don’t blame someone else for a shortcoming in your department. More on that next time.
Thursday, January 11, 2007
Boss Tip #6 - Keep Your Mouth Shut
Over the Christmas holidays, I ran across an article in the Winnipeg Free Press that claimed that 27% of employees said that their bosses made negative comments about them to other employees and other managers.
Now just picture this: lining up 100 bosses in a row, having 27 of them step forward and accusing them of talking about their employees to other employees behind their backs. How incredibly juvenile and malicious is this, really?
I couldn’t believe what I read. It was sourced from the College of Business at Florida Sate University who surveyed some 700 people in a variety of jobs. This was only one of their findings. But this is the one that surprised me the most. Bosses? Talking badly about employees to other employees? Jeez are we still in high school?
It’s time for these bosses to start growing up. What possible good can come from talking to employees about the performance of other employees? You can only hope, as a boss, that the person you’re telling doesn’t clue in that in five minutes you may be talking to someone else about him or her. Gossip is one of the most demoralizing factors in any office. And when that gossiper is in a supervisory position, the company is in big trouble.
Employee morale drops. Performance numbers fall. Attrition rises dramatically. Training budgets become stretched to the max from having to hire so many new people. The company will have a bad reputation with its employees. And once it becomes part of the corporate culture, good luck finding qualified people willing to work there.
If this gossiper sounds like your boss, risk the loss of your job by going over their heads and demanding a change. The boss that talks about their people to other employees needs to be fired today. If their immediate supervisors are reluctant to do something about it, they should be fired too.
And if you can’t find a way to make senior management do something about the problem, then plan your exit strategy and perhaps consider doing what they do: talk to others behind their backs – others like the media.
Nothing solves a problem quicker than the watchful eye of the general public and a subsequent drop in business. No business can afford to keep loose-lipped bosses in their ranks. Business, be prepared to take your lumps if you choose to keep these poor excuses for mentors on-board. There is no excuse for this kind of behavior from anyone in a supervisory capacity. Doing nothing condones the behavior and actually fosters more.
Make sure your supervisors are skilled in the art of tact, confidentiality and diplomacy. If you don’t, you’ll pay – one way or another.Tuesday, December 12, 2006
A Motivational Speakers Convention?
Did you know that there is an association of motivational speakers? Can you imagine what it would be like to attend the annual convention of motivational speakers? Well, sorry but you missed it. It was last weekend.
OK, to be fair, it not actually called the motivational speakers association. It is an association of professional speakers. They met in Vancouver this past weekend. I didn’t attend for two reasons: 1) I actually had an audience to speak to while everyone else was at the conference, and 2) well, I’m not actually a member of the association.
I used to be a member. Over the time that I was an active member of the association, I learned that there are some practices of the association that I am in opposition with at a values and principles level. I had a difference of opinion, so I left.
In the association, every member is welcome to work toward his or her CSP - Certified Speaking Professional designation. (It really carries no weight when you’re being considered for a job – trust me.) It is possible to become a Certified Speaking Professional within the first six years of ever being a speaker. All you have to do is make enough money over five years ($250,000-$675,000) doing enough presentations over five years (100-250) and have had enough clients over five years (25-100). Then you do the normal stuff: attend the convention every year (32 Continuing Education Credits), pay your membership dues every year for six consecutive years ($400/yr), get 20 clients to write you nice letters about how good you were (over 5 years) and pay a $375.00 US application fee. That’s pretty much it in a nutshell. Pass that criteria and you can be a CSP. (Honestly, for the speaker who is doing this full-time, the criteria is pretty simple).
Even though there is a committee who supposedly watches the speakers in action, and even though there is a questionnaire that is sent to clients hiring the speaker asking them to rate the speaker on preparation, delivery, thoroughness and professionalism, nowhere will the speaker ever be asked for what kind of results the client received. And that is where I take issue with a certification of any kind: where the certification is based on everything except the results the attendees experienced.
When I say results, here’s what I mean: if you’re a sales trainer, after you finished your seminar, how much did sales increase? If you’re a productivity trainer, how did productivity increase as a result of your session? If you’re a motivational speaker, how well did your session inspire the attendees to reduce the number of sick days over the next year?
Those are results. Results are what tell the story of whether or not a speaker should be certified as a professional – not how much money they make. Money is a lousy way to keep score.
And it shouldn’t be other speakers who sit on the selection committee for certification standards, it should be the meeting planners who hire speakers who should determine who is certified professional and who is not. (There is an organization called MPI – Meeting Planners International. These are the folks who should be handing out the hardware.)
If you’re half ways decent in marketing, can live with $1000 per speaking presentation (unbelievably low price for a professional speaker – more like a starting speaker), you could find yourself doing 50 presentations per year to charitable organizations and community groups. Do it for five years and you’ve made $250,000 speaking to 250 separate clients and organizations. You ought to be able to get at least 4 nice letters per year from clients and several who say that you were professional. You could do this part-time and still become a Certified Professional. You don’t even have to be very good. And that’s my issue.
Don’t even get me started on becoming a member of the speaking Hall of Fame. That’s an award given by your peers when they think you’re at the peak of your game, even if you’re not. After you get the Hall of Fame, there’s nothing left to earn.
Personally, I think the speaking industry is in too big a hurry to congratulate themselves on a job well done – even if it isn’t well done. Oh, and that thing about getting results for the attendees? Don’t mention that. They’re a little touchy on that one.