What I Would Offer To University Grads

I was asked today, what few words of wisdom I would offer to university grads at their graduation ceremonies this year, just before beginning life on their own. Here are three pieces of advice I would offer:

First, today you may be the most educated students of your university, but you are about to become the least educated members of the workforce. Those who you will begin working with have also had their own lifetimes of experience on the job - practical experience. Officially, theory stops today and practical implementation of your knowledge will be augmented with life experience and workplace challenges. Those you will be working with have already done most of what you are about to experience. Seek their counsel and listen carefully. It may save you a great deal of difficulty and disappointment.

Secondly, most university grads will never achieve a 6 or 7 figure paycheck, as much as they think they may deserve one. You are not entitled to a 6-figure paycheck by your graduation. What your diploma entitles you to is to compete with every other graduate who will be seeking the same job as you and want the same promotion as you. You are, however, by your graduation, entitled to continue to learn, to become a valuable member of your workplace and your community, to help those who can't help themselves and to serve people well. You are also entitled to be grateful and thankful for your education, a chance many didn't have or perhaps didn't take. You are entitled to be grateful to your parents who have helped in some way and you are also entitled to be a decent human being when you get out into the real world.

Lastly, you entered university to close the gap between what you knew and what you needed to know. Don't let that strategy be left at the door after today. You spent four years of learning, studying and testing to get to where you are today. The same rules apply in the real world. There will always be a gap between what you know and what you need to know. The only way to close that gap is to do what you have done here: read, learn, study, experiment and pass your tests. The real world that you about to enter, operates on the very same principles.

The truth is, after applying themselves for four or more years to acquire book-knowledge, some will end up believing they have been given their diploma in "knowing everything." They will ignore the wisdom of others and likely end up wallowing in a lifetime of mediocrity. Others, who have open minds, will achieve or experience some degree of greatness.

For those who paid attention to these meager offerings, good luck on your journey.

--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
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Managers Are Boring Their Staff

Managers are encouraging the relentless pursuit of mediocrity through repetition, routine and regurgitation that disengages people to treat the work as just a job. Managers who are too focused on following the rules and not enough on encouraging new ideas for new times serving new customers with new products are making it impossible to become organizations of greatness by forcing workers to stick to routines instead of rewarding innovation.

Everything about your business has changed except how you let your people do the work. Innovation is what engages people. Innovation is what gets people excited about coming to work. New things get people to re-focus (think about how happy your people get when they receive a new computer). They love new challenges and new products. Why would you think they wouldn't enjoy a new way of finding solutions to age-old, boring traditions that take too long to accomplish and are, well, they're boring?

Tradition, however, encourages boredom. Repetition encourages boredom. Boredom encourages disengagement. Stop focusing on doing things they way you've always done it. Your new Gen Y hires don't have those same traditions and they don't understand why you're still doing it the old way. Managers who can't relate to their staff also make it hard for them to feel excited about the work.

--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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The Official Kevin Burns YouTube Channel

What Has Google Done To Your Business?

If you want to just hang out and do things the way you have always done them, you're dead. Google has changed the way we do business, the way we deliver, the way we sell and the way we hire our people.

Think about the number of times you've showed up in a store and didn't need a salesperson, just a cashier. By the time most of your customers get to you they already know more about you than you think they might. If you think that not having a web site gives you an advantage in that regard, then you're not getting it. A business without a web site is a business that can't be trusted. If you haven't got a web presence with testimonials and satisfied customers then you can't be trusted - and people won't buy from you because you have no on-line reputation.

Even the new people coming to our workplaces have a different idea about what they need to know and what they don't. Most new young workers won't remember facts and figures because they can access the facts and figures on Google when they need that information. If they don't need it always, they won't remember it.

If you think you're running the same business or organization that you were five years ago, hiring the same kinds of people and delivering the same customer expectations - you are out of touch with your own customer base.

Sure, you can run a business this way but it will always be a middle of the pack performer - mediocre.

Greatness requires visionary thinking and an embracing of change. Whether you like it or not, your customers are changing their buying habits. Are you changing your selling and service habits to match them?
--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

It's Filter-Free Friday™

Several months ago I proposed the notion of a "Filter-Free Friday™" - not a day that you rip the filters off of your smokes and go "cowboy" but a day when you turn off your "I can't say that" filters and you say exactly what is on your mind at work, at home, at the restaurant, standing in line at Starbucks. Basically the notion is that if you can think it, you can say it.

I am starting to see some references of Filter-Free Fridays™ on the Internet these days. The idea is starting to pick up steam so, it being Friday and all, let's remind everyone how Filter-Free Friday™ works.

Filter-Free Friday™ is the day when you stop worrying about what people will think about you and actually say what is on your mind - in a respectful and non-hurtful way.

• If your pasta at lunch today is salty, tell your server it's salty - it's not "fine."
• If you have putting up with a co-worker's bad body odor for days, today is the day you say something - not in front of others to embarrass the poor soul but pull them aside and make a comment about how others are affected by it and too afraid to say something.
• If someone parks poorly encroaching on a second space and you can see them doing it, give them a gentle reminder that they might want to straighten their car a bit so others can use the next space.
• If someone gives you exceptional service at Starbucks (or wherever) today, say something to them.
• If a co-worker has gone long enough without praise that you think is deserving, say something even if you're not the boss.

You get the idea don't you? Stop saying nothing and start saying something. The purpose behind the idea of Filter-Free Friday™ is to tell the truth in a respectful and non-hurtful way. The purpose is to make bad service better for the next person, to offer hope and encouragement when someone does something right, to turn off the filters that stop us all from accepting ordinary and mediocre when it could have been great and to encourage people to start telling the truth instead of swallowing and internalizing it.

Everyone deserves to receive something better and we can all use a reminder that we could do better. Filter-Free Fridays™ is designed to stamp out the word "fine" as a response to, "how was everything?"

We'll start this little experiment with one day, Friday, and see how it goes from there. Maybe you might get used to doing Filter-Free Fridays™ everyday.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Disinfect Workplace Bullies

In walking through the hospital today, I noticed a janitor sweeping up fallen leaves from some of the large plants in the common area. He was addressing the things that visitors to the hospital could see, not the things they can't see - like those who were sick enough to be admitted to hospital who had touched door handles, arms of chairs, vending machine buttons, elevator buttons and counter-tops. How often do you see janitors wiping down the coffee vending machine with disinfectant spray? How many dirty hands touch the daily-mopped floor versus how many flu-infected hands touch the elevator buttons or touch the arms of a chair in the Emergency room?

Now before you go thinking I'm some sort of weird germophobe, let me explain why I point this out.

Every single business and organization runs like this hospital: they spend an inordinate amount of time on things that might address how they are perceived but little or no effort on things that might affect their customers and clients profoundly. A poorly disinfected waiting room could result in a patient's second trip to Emergency in a few days. But if there's litter on the floor, one might perceive the hospital to be unclean. So you clean what they can see and ignore what they can't.

Think about when an organization offers their people a chance to air their griefs as a team-building exercise - but no one does because the staffer they want to complain about is sitting beside them. What about organizations whose front lobbies are immaculate but their shipping department can't seem to get a delivery done on time to save themselves. Then there are organizations who preach a safe and happy workplace but refuse to reprimand workplace bullies for fear of the employee union.

Management's failure to address a workplace's silent issues is no different than a hospital janitor rarely wiping down bacterial surfaces. Either way, someone will end up not well enough to come into work.

And then you have absenteeism which costs you money; big money. Soon it becomes a lousy place to work because your standards are lax. Your culture suffers and your new-hire candidates become more mediocre. If only you had just wiped the doors more often, enforced the rules and dealt with the bullies, you could have kept your good people.

A germ is a germ. Disinfect it before it makes your whole organization sick. 
--
Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Talent Without Skill Is Nothing

I'm not comfortable with attending the social events at conferences because: 1) I am at work when I am at a conference, and 2) I'm really not very good at small talk.

As bad as I may be at small talk, my next door neighbor is, hmmm, let's say he's "inept" at making even the slightest conversation. I have no idea what he does for a living because, well, because communication seems almost painful for him and we've never gotten that far in a conversation. (Yes, I know that's small talk. I told you I wasn't very good at it.)

I hope he's not in customer service or sales. My line of work would probably make him catatonic.

Which brings me to this question: are you skilled in all of the areas you need to be for your work? I have heard far too many people say that they have the gift of the gab and that's why they're in sales. The gift of the gab isn't enough - unless you only want to be a mediocre salesperson. No, being "skilled in the sale" is where I would put my money.

Each person has a natural talent for something. But raw talent alone will only ever allow you to achieve mediocrity. Talent alone is seductive - thinking you don't have to work hard because you have talent. It's why too many with real talent only ever achieve mediocrity. But it is putting skill on top of that talent that drives you right into greatness. That means that even if you have talent, you still need to build skill.

Let me explain. Tiger has talent. Ovechkin has talent. Kobe has talent. So what? Without practice, they'd all be just average players.

You may have talent for whatever it is you do. But if you aren't honing your skill everyday, you're wasting your talent. You're as ordinary as every other mediocre "player" like you.

The quote goes: There's no difference between the man who can't read and the one who won't read. In the same way, talent without skill is lazy - a one-way street to the vast wasteland of mediocrity.

Be better than that. Stop being ordinary. Find your greatness.
--
Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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What If You Don't Speak The Language?

The summer of 2005, I spent 5 weeks in small-town, rural Quebec in a French immersion course learning the language. With my high-school French as a base and a lifetime around my French-speaking relatives, I built my vocabulary quickly. Then there was Jean-Louis, whose house I shared. We would converse each night for at least an hour. In week one, I understood maybe 5% of what he was saying. At the end of week five, I was conversing with 95% accuracy.

But I will never forget that first week where 95% of conversation was over my head.

Starbucks is another place where newbies get all nervous at the counter because they don't speak the language. A "venti, skinny, double-shot, extra-hot, no foam, no whip, caramel macchiato" runs fear through the veins of newbies not wanting to be embarrassed when they order a "medium coffee."

P'shaw. There's no such thing as medium because a tall is a small, a grande means large but is the medium size and a venti is Italian for "twenty" and refers to the 20-ounce sized cup - a large. Then there's the coffee. C'est confusant.

How about sending a courier package? Do you speak "courier?" Did you know that "height X width X depth" divided by 194 will give you the dimensional weight - the billable weight of your package - not the actual weight? And that the formula for calculating brokerage, duty and taxes varies but not based on weight or contents?

Are you speaking your language or the language of the people you serve? Take the time to educate clients in how your industry works. Speak plain language. (IT guys are famous for not getting that one.)

Build your relationships based on clear communication and trust, then you can build on that to bring people up to speed. Organizations and people of greatness make it easy for customers to follow them and they don't embarrass their potential customers or make them afraid to do business with them by using jargon.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Being Busy Is Not An Excuse

Have you ever used the excuse, "it's too busy" as a way of not paying attention to details, taking too long to get back to customers, missing project deadlines or being late for appointments?

Isn't the purpose of being in business ultimately to be busy?

If you can't handle juggling a few balls and still get your project in on time, can't get a meal out in a timely fashion, can't show your client or prospect some respect or show up on time because you're too busy, then I will guess that you won't have to worry about being too busy for long.

If your 100-seat restaurant gets bogged down after 60 chairs are filled, then take out 40 chairs and do a great job for 60 people instead of a lousy job for 100.

If you're leaving yourself ten minutes to get to your next appointment twenty minutes away, then start scheduling in 30 minutes of travel time - but show your customer/prospect that you think they are important enough to be there early.

If you can't seem to handle the details to get the project done on time, then delegate something or admit that you're over your head but don't let your project team grind to halt because you're "too busy.".

At a sporting goods store sale today, one clerk served one customer while 6 others waited for service. The clerk leaned against a stack of boxes while the customer took his time trying on several pairs of shoes - not acknowledging the others who waited. We didn't wait. We left, found a store where the clerk served us promptly, checked us for our walking style, brought out four pairs of shoes, allowed us try each, helped a couple of other customers at the same time and rang us through while we gladly paid a premium for premium service.

What's the point of having a sale to bring in more customers if you can't handle the numbers once they arrive?

Do one thing well. Be outstanding. Be the standard to which your competitors will measure themselves. Don't offer mediocre service (or none at all) and blame being too busy. You may end up solving your own problem of being too busy.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Raving About the Continental Breakfast

The hotel clerk handed me my room key and then a coupon for a free continental breakfast the next morning. The previous three nights I had stayed in a hotel that included a full, hot breakfast buffet of scrambled eggs, sausages, toast, oatmeal, cereals, bagels, etc. After being treated to the hot buffet for breakfast, the continental breakfast seemed like a cheap, half-hearted effort.

There was a time when a free continental breakfast was fashionable. Now, customers expect their hotels to make a fuss over them. A continental breakfast seems like the very least a hotel could do.

In fact, here's where the market is going and what other hotels are doing:

• The Hyatt Gainey Ranch in Scottsdale, Arizona offers guests a margarita upon check-in.
• The Gansevoort in New York and Turks and Caicos offer guests a Sony Reader Digital Book for the length of their stay.
• Opus Montreal offers guests Xboxes and PlayStation in their room because packing these can be a pain.
• The Zetter in London boasts an interactive guide to local restaurants, bars, clubs and more - all through the room TV - as well as 4,000 music tracks.
• The Crescent in Beverley Hills leaves a loaner iPod in every room loaded with music.
• Seven hotel in Bangkok lends you a mobile phone preloaded with all contact info for recommended restaurants and bars in the city.
• Doubletree still offers a hot cookie upon check-in (a little thing but a deliciously nice touch).
• Hotel Palomar in Dallas will offer you a goldfish in a bowl as a companion for your stay.
• Toronto’s Hazelton Hotel offers a pillow menu including the Therapeutic Siesta Body Pillow and the Snore No More Pillow.
• The Esperanza in Cabo San Lucas, Mexico, will place a painting or sculpture of your choice from the hotel’s collection in your room upon request.
• At the Four Seasons Hotel Washington, you'll get the loan of a Kindle, featuring 80 different newspapers from 15 countries at the breakfast table.
• The Whatever/Whenever service at W Hotels around the world includes free services like staff running errands to get your favorite perfume or foreign newspaper.

So how is that continental breakfast tasting right now? Doing the bare minimum is not how an organization achieves greatness. What was once a nice perk years ago is well below ordinary now. I mean honestly, would you rave to your friends about the continental breakfast? What is your organization doing to add value? How are you separating yourself from being ordinary and mediocre? Become the standard that everyone else follows. Find your greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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"Ordinary" Is Never A Favorite

Do you have a favorite? A favorite restaurant, favorite food, favorite drink, favorite TV show or favorite sports team? How about a favorite make of car, vacation spot, airline, hotel or coffee shop? Do you have a favorite friend, co-worker or boss?

Everyone has a favorite something. Some parents even have a favorite child - even though the right answer is "I love all of you equally."

But now here's the interesting question: are you anyone else's favorite? Are you the coffee shop's favorite customer? Are you your doctor's favorite patient? Are you your waitress's favorite customer? How about at work? Are you your boss's favorite employee or your customers' favorite representative?

If you're not a favorite, you'll never achieve great success. It just can't be done. You can't rise to the top in people's minds by sitting in the middle of the pack. The middle of the pack is for the mediocre.

Are you OK sliding through life just being ordinary? No one picks "ordinary" as their favorite. You find life changes when you stop being ordinary and start finding your Greatness. Greatness is where you find your favorites.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Would You Still Do It?

If your customers couldn't tell the difference between a sauce of Mushroom Cream Reduction and Campell's Cream of Mushroom soup, would you still do it?

If your clients couldn't tell the difference between Starbucks and Folgers while they waited in your lobby, would you still do it?

If your customers couldn't tell the difference between 128-bit and 32-bit encryption when processing their transactions on-line, would you still do it?

If your boss couldn't tell the difference between you giving 100 percent and 60 percent effort, would you still give 100 percent?

If the rest of the volunteer committee you sit on couldn't tell the difference between you giving the project your full attention or giving the project lip-service, would you continue to accept the accolades for a job well-done?

What you do when no one is looking is what separates mediocrity from greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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How To Make $5.50 At Lunch

Sitting in an average franchise restaurant, I ordered the Southwest Chicken Sandwich with tossed salad. After I finished lunch, the waiter, who had not visited the table since he delivered the meal, asked, "How was the sandwich?"

"It was OK," I replied. It was an apt description of an average meal.

"That's it?" he asked. "Just OK?"

"Just OK," was my reply. It was nothing more than I had expected and I didn't expect a lot - just an average sandwich in an average restaurant.

I explained that I really didn't understand the brown gravy on a sandwich when I was informed that it was a peppercorn sauce - apparently without peppercorns (in hindsight, I probably couldn't taste the peppercorns because of the overpowering vinegar in the pickled banana peppers). All in all, pretty average.

When I was presented with the bill, our waiter had discounted the meal by $5.50 for telling the truth.

So, are you over-paying for your average meal by untruthfully answering "fine" when you're asked how your meal was?

Answering "fine" instead of telling the truth is costing you $550.00 per year in extra charges (based on eating out twice a week for 50 weeks). And your restaurant is still making average sandwiches because you're afraid you'll hurt their feelings.

Stop being a pushover customer. It's costing you money and you're not inspiring the restaurant to perform better.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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How To Deal With Disappointment

Everyone gets disappointed at some point. Moms express their disappointment at the actions of their 6 year-old when they hit another boy. Fathers express their disappointment to teenage daughters in the hopes that the outward expression becomes a lesson to make better choices. Bosses express their disappointment on performance reviews in the hopes of motivating the affected employee. Teachers express their diappointment because they know the student isn't applying him or herself.

These are all expressions of outward disappointment in someone else. But what happens when disappointment is focused inward - when things don't turn out the way we had hoped?

There are some things in life that you just don't have any control over and there are other things that are within your control. Understanding which is which will help you to bounce back quicker from disappointment - to develop a resilience attitude.

Planning for months to visit the Grand Canyon only to be turned back by a snowstorm, a rained out family picnic, a power outage during your wedding reception or a cancelled flight to an important meeting are all things out of your control. You have no control over the weather, the electric company or the airlines. It's fine to feel disappointed for a short while but it isn't the end of your life. You can try again tomorrow.

However, disappointment about how much you get paid, your job-performance review, your golf score, that promotion you really want, your relationships at home and how your money is budgeted are all within your control. Only you determine how valuable you are to the company, how well you do your job, how much you practice at golf, how you self-improve to be the logical choice to be promoted, how hard you work at your relationship and how you spend your money. No one else is to blame for your results.

You have no control over other people, things or events outside of yourself. But you have complete control over your reaction to those things. You also have ALL of the control over every part of your life that involves YOU and your results.

--
Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Greatness Is Impossible To Duplicate

A recent walk through Scottsdale, Arizona this week had me shaking my head a little. Scottsdale's famous "Old Town" is a souvenir-hunter's paradise. There have got to be thirty gift shops within a three block area, all virtually carrying the same Red Dirt T-shirts, turquoise jewellery, Navajo blankets, water-ripple globes of the world and leather belts. All the prices are virtually the same. The hours of each store are the same. The parking issues are the same. The decor of each is virtually the same. All in all, each independantly-owned gift shop is a cookie-cutter version of the gift shop next door.

Did the people who opened the 30th gift shop really believe they were bringing anything new to the table by opening the exact same store as the 29 others on the street? And whose idea was it to make sure that every shop carry the same lines, selection and price? Really, there is no reason for the local residents to shop this area. This is a tourist area whose sole means of survival is by volume of tourists. Get enough tourists through and everyone can do OK - not great - just OK.

And while we're at it, as a tourist, why would you save up and plan a vacation for a whole year only to spend your vacation in the same restaurants you have at home? There are no memories made in eating in ordinary restaurants. The best memories are made when you stretch yourself and experience something different. In fact, the best businesses become successful using the exact same philosophy: be different than everyone else.

Greatness is impossible to duplicate. Copying mediocre? Piece of cake.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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When Board Members Don't Pull Their Weight

When you give your commitment to join a board, committee or volunteer organization, is it because you have deep convictions for the project or are you doing it to give the appearance that you are more important than you actually are?

Charitable societies, social projects or community prosperity initiatives all require brain trusts and people to follow through on decisions, ideas and commitments. All too often, we see people who initially show excitement and support for a project only to lag behind and blame their busyness, schedule or various other commitments to other boards, committees and social projects.

People who sit on volunteer boards can be categorized as either heroes or zeros. The heroes make no excuses for their involvement because they find the time to just get things done. Zeros, however, want to give the outward appearance of caring about something but their level of care is evident in their participation. Zeros are aptly named because other than attending the meetings, their output is a zero.

It's one thing to be involved and to make your commitment to the project you choose to be involved with. It's quite another thing to give the illusion of being involved only so you can use the name of the humanitarian effort to advance yourself, not your project.

Volunteer organizations have a culture just like regular business. As volunteers, you are allowed to fire other volunteers who are not advancing your cause. In fact, if a board member is not advancing the cause by claiming to be too busy to do more than attend the meetings, then he or she is dragging down the cause. Separate yourself immediately from laggards who are "using" you to advance themselves. That board member is taking the space of someone who would be willing to do the work. Get rid of the roadblocks. Sometimes that means removing people.

If you're not prepared to participate fully to elevate your cause to one of greatness, then you are standing in the way of a group of people making a difference. And you become the reason why nothing changes.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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What Doctor's Offices Can Learn From Hotels

There are things that some businesses do badly that no other business should adopt as a service strategy:

• help desks that seem to shrug their shoulders on issues, "Yeah, that problem happens on occasion. Oh well. Not much we can do."
• retail stores whose on-line stock check shows there are several items in stock but when you get there, they don't have any.
• automated reminders that it's time for another visit - phone reminders that call you incessantly until you have to lose your temper with them to have your number removed.
• Costco's "everyone's a potential shoplifter" policy that creates lineups at the exit while someone with a highlighter goes through your stuff to make sure you didn't take more than on your receipt.

But then there are some ideas that other businesses should adopt. Hotels, good hotels, have something to teach doctor's offices, dentists, chiropractors, medical labs, etc. I check into a lot of hotels. At the front counter, I simply give my name and the clerk usually finds my reservation within a few seconds. The paperwork has already been done, keys are ready and I can check in quickly. After all, the quicker I get into the hotel, the quicker they have a captive customer spending money.

"Do you have an appointment?" is a question that shows a lack of initiative. Of course I have an appointment. Otherwise I would say that I don't have an appointment and ask if the doctor can see me today? How hard is it to look at a schedule of appointments and match my name with an appointment on or about the same time?


Here's the rub though: if you do have an appointment, it's because you made an appointment (called in and actually spoke to someone), then had the doctor's office call you back a day in advance to re-confirm your appointment asking you to show up a few minutes early and then when you do finally show up for your scheduled appointment, you get asked, "Do you have an appointment?"

Hotels process more guests an a daily basis than the average doctors office, or chiropractor or dentist. So how come they don't ask if I have a reservation? Remember, we're talking about good hotels here - not the ones whose clerks are standing outside the front doors having to butt their smokes when you stand at the front counter. Most people who check into hotels have a reservation otherwise they ask if there are any rooms available. Unless your medical practice is a walk-in clinic, I would suspect most patients have an appointment. Same could be said of dentists. Those without an appointment would probably call ahead in an emergency to see if they could be squeezed in amongst the appointments.

Most people have appointments when they go to see their doctor, dentist, chiropractor, lawyer, accountant, hairdresser and auto mechanic. OK, let me explain that I rarely get asked if I have an appointment when I get to my lawyer, accountant, hairdresser or auto mechanic. They assume that I do or I wouldn't be there. This really just happens in doctor's offices - but there are a lot of organizations who take their lead from treating clients like cattle. They may not necessarily ask if you have an appointment but they do the bare minimum to impress you on your first impression.

Stop thinking of your receptionist as a receptionist. Change your Attitude. That person at the front counter is the Executive Vice President of First Impressions for your company.

Mediocre, apathetic organizations make it difficult to do business and first impressions are lasting impressions. But then, as I've been saying for a while, there's no effort required in being ordinary.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Friday Is Employee Recognition Day

Friday, March 5, 2010 is Employee Recognition Day. Now you might think that a day like this is kind of cute and meant to be lighthearted but it's not a really serious thing. That may be true, but then so is Valentine's Day and Mother's Day. Try not to take those two days seriously and see what happens. You would never dishonor your mother on Mother's Day nor your spouse on Valentine's Day if you want to have peace and harmony at home.

Think of Employee Recognition Day the same way. If the employee knows that it's Employee Recognition Day and no attempt is made by management to recognize them, you might as well have forgotten your spouse on Valentine's Day. You will have created a bigger chasm between employees and management.

Yes, there is the argument that you don't need a special day to recognize your employees and you would be right. But you don't need a special day to recognize your sweetheart or your spouse but it seems to be the only days of  the year that many do honor them. So we have this day to force the laggards to get with the program and show their gratitude. It is a day designated to REMIND managers that they have a staff who do their work without a lot of recognition: managers get so wrapped up in attending endless (and pointless) meetings that there is little time left to say "thanks" to their people.

So this Friday, show your Attitude of Gratitude by springing for pizza for the staff, buying a $25 Starbucks card for each member of your team or giving a heartfelt, handwritten card personally prepared for each member of your team. Do NOT hand out awards that day. Friday is Employee Recognition Day. That means all employees are recognized - not just your superstars.

If you want to build a culture of engagement in your organization, you will recognize your people on Friday. Then, make a decision to make the first Friday of every month, Employee Recognition Day. One simple change in your corporate attitude will spread the word that yours is a great place to work. More people will be lining up to work there - good people - not just the ones who are available.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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Engage In Something Meaningful

Managers who spend endless amounts of time sitting in their offices waiting for the next crisis to handle normally find themselves handling a lot of crises.

Managers whose Attitude is that staff need to be watched usually find things to need to watch their staff about. In other words, they will always find things wrong that need addressing right away.

Managers who have developed an Attitude of praising their people usually find that they have much to praise their people about. People work well for managers who appreciate contribution.

There is always much discussion about how to get employees to engage better in their work. Focusing solely on engagement is a mistake. Engagement is what you want the end result to be. It should not be the focus of the strategy but rather the result of implementing the strategy.

The truth is, employees engage better when the work means something. When a manager praises them for their effort, then the work means something. When customers return and are loyal because of the employees efforts, then the work means something. When the company or employee are recognized in the community for their tireless efforts to make their community a better place, then the work means something. When lives are changed, families are helped and problems are solved, then the work means something. When the work is defined as people giving service to people, then the work means something.

You will never get employees to engage themselves in work that doesn't mean anything. Managers need to make their workplaces meaningful if they want to engage their employees. It is not meaningful to find fault with your people or to sit and wait for another disaster to handle. That is how you make the work look futile - not meaningful.

Create a culture of meaningful work and you create a workforce of engaged individuals.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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