What Has Google Done To Your Business?

If you want to just hang out and do things the way you have always done them, you're dead. Google has changed the way we do business, the way we deliver, the way we sell and the way we hire our people.

Think about the number of times you've showed up in a store and didn't need a salesperson, just a cashier. By the time most of your customers get to you they already know more about you than you think they might. If you think that not having a web site gives you an advantage in that regard, then you're not getting it. A business without a web site is a business that can't be trusted. If you haven't got a web presence with testimonials and satisfied customers then you can't be trusted - and people won't buy from you because you have no on-line reputation.

Even the new people coming to our workplaces have a different idea about what they need to know and what they don't. Most new young workers won't remember facts and figures because they can access the facts and figures on Google when they need that information. If they don't need it always, they won't remember it.

If you think you're running the same business or organization that you were five years ago, hiring the same kinds of people and delivering the same customer expectations - you are out of touch with your own customer base.

Sure, you can run a business this way but it will always be a middle of the pack performer - mediocre.

Greatness requires visionary thinking and an embracing of change. Whether you like it or not, your customers are changing their buying habits. Are you changing your selling and service habits to match them?
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Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

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