Raving About the Continental Breakfast

The hotel clerk handed me my room key and then a coupon for a free continental breakfast the next morning. The previous three nights I had stayed in a hotel that included a full, hot breakfast buffet of scrambled eggs, sausages, toast, oatmeal, cereals, bagels, etc. After being treated to the hot buffet for breakfast, the continental breakfast seemed like a cheap, half-hearted effort.

There was a time when a free continental breakfast was fashionable. Now, customers expect their hotels to make a fuss over them. A continental breakfast seems like the very least a hotel could do.

In fact, here's where the market is going and what other hotels are doing:

• The Hyatt Gainey Ranch in Scottsdale, Arizona offers guests a margarita upon check-in.
• The Gansevoort in New York and Turks and Caicos offer guests a Sony Reader Digital Book for the length of their stay.
• Opus Montreal offers guests Xboxes and PlayStation in their room because packing these can be a pain.
• The Zetter in London boasts an interactive guide to local restaurants, bars, clubs and more - all through the room TV - as well as 4,000 music tracks.
• The Crescent in Beverley Hills leaves a loaner iPod in every room loaded with music.
• Seven hotel in Bangkok lends you a mobile phone preloaded with all contact info for recommended restaurants and bars in the city.
• Doubletree still offers a hot cookie upon check-in (a little thing but a deliciously nice touch).
• Hotel Palomar in Dallas will offer you a goldfish in a bowl as a companion for your stay.
• Toronto’s Hazelton Hotel offers a pillow menu including the Therapeutic Siesta Body Pillow and the Snore No More Pillow.
• The Esperanza in Cabo San Lucas, Mexico, will place a painting or sculpture of your choice from the hotel’s collection in your room upon request.
• At the Four Seasons Hotel Washington, you'll get the loan of a Kindle, featuring 80 different newspapers from 15 countries at the breakfast table.
• The Whatever/Whenever service at W Hotels around the world includes free services like staff running errands to get your favorite perfume or foreign newspaper.

So how is that continental breakfast tasting right now? Doing the bare minimum is not how an organization achieves greatness. What was once a nice perk years ago is well below ordinary now. I mean honestly, would you rave to your friends about the continental breakfast? What is your organization doing to add value? How are you separating yourself from being ordinary and mediocre? Become the standard that everyone else follows. Find your greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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