How Motivational Speakers Can Ruin Culture

Which do you think would be a better use of your time and resources: watching an episode of reality show Big Brother with backstabbing and in-fighting or hiring a professional speaker to speak to your staff? The answer may not be so simple.

What if it was a choice between a two-minute YouTube inspirational video on Gratitude or a bad motivational speaker spouting platitudes like "fake it 'til you make it" or "wear a smile until you feel happy" or him spewing outdated information from twenty years ago that doesn't work anymore?

The last one is a no-brainer isn't it? You'd choose the YouTube video for sure. So how do bad speakers get hired to spew bad information to good organizations and risk making the organization worse? It happens when the people who hire consultants, speakers and trainers don't do their due diligence.

You can NOT afford to be taking these kinds of risks with your people. Do NOT let regurgitations of old, worn-out, passed-due-date ideas infiltrate your organization. You would never let ten year-old refurbished vehicles be the choice of a company car. You would never purchase ten-year old computers and software to give to your people to improve their performance. Why then would you allow old, tired "motivational" speakers get in front of your people without checking them out first? Think people. Think!

Start following blogs of experts, consultants and speakers and follow and read them religiously. If you like their ideas after a few months, hire them. If it's the same old tired crap that you know doesn't work anymore, stay away from them. Simply "unsubscribe" from their blogs and newsletters but do NOT hire them just because they are "speakers." You have no idea of the damage you could do to your people and your Culture.

Just like your industry, there are a handful of high-quality speakers and then there is a majority of terrible speakers. Make sure you know who you're hiring. Oh, and just because someone might be a member of a professional organization, shouldn't make them an easy pick. No speaker is "perfect" fit for every organization regardless of what their website might say. Don't ever hire from a web site, a brochure or even a referral. Find out for yourself. Do the work. This is important.

Protect Your Culture From Bad Speakers

You've finally decided on a strategy to develop and improve your Corporate Culture. Of course, the purpose for doing this was to ensure that you were able to hang onto your really good people (as the market is about to experience a mass exodus of workers looking for something new and challenging - don't forget this very important point) and to be able to attract and recruit some of the best performers in your industry segment. One of the key considerations when building a strong Culture is a consistent effort in the area of ongoing learning for your employees. Keeping the employees ahead of the market curve makes your an enviable workplace because you're not following the market, you're leading it.

I read on one of the message boards last week about a "speaker" who has difficulty getting Play-doh and wire Slinkys through airport security. Are you kidding me? What sort of organization would be hiring a speaker to fly across the country carrying Slinkys and Play-doh and expecting their people to take their jobs and training seriously? Would you be lining up to work for that organization?

It is paramount that your people get good training, ideas and opportunities to stretch themselves but you've got to ensure that their learning is in alignment with your Culture initiatives. DO NOT hire workshop facilitators that work with Slinkys or Play-doh or cutting pictures out of magazines to create a dream collage - unless you run a daycare center. Never, ever let elementary school teachers as speakers talk to your people. High-performers will derive zero value from waste-of-time training and go in search of "professional" learning.

If you're going to create a new Culture, then everything you've done in the past may need to be re-evaluated. And that especially includes what your learning programs look like. Do not put "kindergarten teachers" in front of your people and expect them to be better prepared to respond quickly to market changes, customers demands and innovative thinking.

Once you've assembled your excellent team, do not jeopardize it with "cutesy" sessions. Protect your people from bad ideas, outdated learning and sessions that treat your people like children - if you want them to be market leaders.

The State of Meetings Post-Recession

I spend two to three hours a day in research. Including weekends, that's about twenty hours a week just keeping up with blogs and articles on what's happening in the marketplace. I read, then read some more and then I open a book to read some more. But I suppose it's what you expect anyone to do whose knowledge you pay for. For anyone who is going to bring a message that makes your organization different in some way, you expect that person to speak from either a depth of experience or a depth of knowledge - preferably both. But given the choice, knowledge is the most important - especially current knowledge. That's why I read and research.

So a question on a speaking industry bulletin board saddened me recently. The questioner asked who he could turn to to promote a man who has a mild form of cerebral palsy and whose wife has a rare form of joint disease because he believed it would make a great story for people to hear. I don't get how that story would help businesses hire better people. I don't see how that story helps organizations adapt to a changing workplace and marketplace, how it helps them make more sales, how it helps them manage better or how it builds a strong workplace culture. It doesn't smack of building better relationships with customers, providing better management in turbulent times or talent management that is transitioning the generations.

It is, however, a nice story for Chicken Soup For The Soul - a story of getting back up after being knocked down. But isn't that the point of being knocked down: to get back up? That's what you're supposed to do. And that story should take about 15 minutes to tell - the equivalent of a chapter. It would be a good inspirational YouTube video. It is not a presentation to build a conference around. Conferences are not a forum for victims of hardship to tell their story.

Then there are the former sports celebrities (heavy on the "former"), of which only a handful have been able to transition from sports to the platform to bring something to the table that every former sports celebrity hasn't said before. Former sports celebrities who take to the platform successfully, and have staying power, are the ones who continue to learn and research for their audiences. They are the ones who have transitioned their "education" into real takeaways that today's organizations can learn from. Why would you pay thousands of dollars for a message of the glory days of yesteryear when you can see it all on YouTube for nothing?

Then there are the television personalities, news anchors and reporters who read from a teleprompter for a living (OK, maybe it's not as easy as it looks). Yet, by the very fact that they are on TV makes them an expert in what exactly? Interviewing tips to make politicians squirm? Making that perfect "concerned-face" on cue? Sure their faces are recognizable, but ask yourself, how will your organization be different, make that better, by their message?

That should be the criteria before you part with thousands of dollars in appearance fees and travel dollars. A reporter who did a tour in a war zone is not the person I want to hear from necessarily. I want to hear from the person, the soldier, who stood in front of the reporter and kept his ass out of danger. That would be a great story to hear - but probably not one that would make your organization any different. I'll watch it on YouTube too.

Hollywood celebrities, musicians and actors are great at what they do - entertain. But entertainment is not really the point of a conference or corporate meeting is it? No, learning, networking and a collective sharing of ideas is the reason you're at the meeting. So when I hear meeting planners say that they need a marquee celebrity to get people to attend their event, that's when I know that even the attendees don't place a lot of value in the meeting or they would already be registered. If you need a big name then you've got other problems.

Hmmm, perhaps that's how we got into this mess in the first place - by hiring people who had not much to add to the conversation that was supposed to be taking place. But we were entertained.

"Nobody walked out" has become the gauge of a successful session. People walk out when they feel they are wasting their time. Today, people stay in the room and can still walk out by trashing the session on the back-channel on Twitter. People stay in the room when they are engaged or, unfortunately, when they are too afraid that they will hurt someone's feelings by walking out. And you may never find out which of the two is the reason they stayed until you read their Twitter posts.

Giving people something to think about, to work with, to make their respective organizations better is never a waste of time, money or effort. And for those who want to come to the meeting only to rub shoulders with a once-famous sports star, news anchor or celebrity, well, they probably don't have much to add to the conversation anyway. Maybe it's better that they stay home.
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Kevin Burns - Excellence Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Finding Your Excellence In A Wasteland of Mediocrity

Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
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Friday Is Employee Recognition Day

Friday, March 5, 2010 is Employee Recognition Day. Now you might think that a day like this is kind of cute and meant to be lighthearted but it's not a really serious thing. That may be true, but then so is Valentine's Day and Mother's Day. Try not to take those two days seriously and see what happens. You would never dishonor your mother on Mother's Day nor your spouse on Valentine's Day if you want to have peace and harmony at home.

Think of Employee Recognition Day the same way. If the employee knows that it's Employee Recognition Day and no attempt is made by management to recognize them, you might as well have forgotten your spouse on Valentine's Day. You will have created a bigger chasm between employees and management.

Yes, there is the argument that you don't need a special day to recognize your employees and you would be right. But you don't need a special day to recognize your sweetheart or your spouse but it seems to be the only days of  the year that many do honor them. So we have this day to force the laggards to get with the program and show their gratitude. It is a day designated to REMIND managers that they have a staff who do their work without a lot of recognition: managers get so wrapped up in attending endless (and pointless) meetings that there is little time left to say "thanks" to their people.

So this Friday, show your Attitude of Gratitude by springing for pizza for the staff, buying a $25 Starbucks card for each member of your team or giving a heartfelt, handwritten card personally prepared for each member of your team. Do NOT hand out awards that day. Friday is Employee Recognition Day. That means all employees are recognized - not just your superstars.

If you want to build a culture of engagement in your organization, you will recognize your people on Friday. Then, make a decision to make the first Friday of every month, Employee Recognition Day. One simple change in your corporate attitude will spread the word that yours is a great place to work. More people will be lining up to work there - good people - not just the ones who are available.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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