The State of Meetings Post-Recession

I spend two to three hours a day in research. Including weekends, that's about twenty hours a week just keeping up with blogs and articles on what's happening in the marketplace. I read, then read some more and then I open a book to read some more. But I suppose it's what you expect anyone to do whose knowledge you pay for. For anyone who is going to bring a message that makes your organization different in some way, you expect that person to speak from either a depth of experience or a depth of knowledge - preferably both. But given the choice, knowledge is the most important - especially current knowledge. That's why I read and research.

So a question on a speaking industry bulletin board saddened me recently. The questioner asked who he could turn to to promote a man who has a mild form of cerebral palsy and whose wife has a rare form of joint disease because he believed it would make a great story for people to hear. I don't get how that story would help businesses hire better people. I don't see how that story helps organizations adapt to a changing workplace and marketplace, how it helps them make more sales, how it helps them manage better or how it builds a strong workplace culture. It doesn't smack of building better relationships with customers, providing better management in turbulent times or talent management that is transitioning the generations.

It is, however, a nice story for Chicken Soup For The Soul - a story of getting back up after being knocked down. But isn't that the point of being knocked down: to get back up? That's what you're supposed to do. And that story should take about 15 minutes to tell - the equivalent of a chapter. It would be a good inspirational YouTube video. It is not a presentation to build a conference around. Conferences are not a forum for victims of hardship to tell their story.

Then there are the former sports celebrities (heavy on the "former"), of which only a handful have been able to transition from sports to the platform to bring something to the table that every former sports celebrity hasn't said before. Former sports celebrities who take to the platform successfully, and have staying power, are the ones who continue to learn and research for their audiences. They are the ones who have transitioned their "education" into real takeaways that today's organizations can learn from. Why would you pay thousands of dollars for a message of the glory days of yesteryear when you can see it all on YouTube for nothing?

Then there are the television personalities, news anchors and reporters who read from a teleprompter for a living (OK, maybe it's not as easy as it looks). Yet, by the very fact that they are on TV makes them an expert in what exactly? Interviewing tips to make politicians squirm? Making that perfect "concerned-face" on cue? Sure their faces are recognizable, but ask yourself, how will your organization be different, make that better, by their message?

That should be the criteria before you part with thousands of dollars in appearance fees and travel dollars. A reporter who did a tour in a war zone is not the person I want to hear from necessarily. I want to hear from the person, the soldier, who stood in front of the reporter and kept his ass out of danger. That would be a great story to hear - but probably not one that would make your organization any different. I'll watch it on YouTube too.

Hollywood celebrities, musicians and actors are great at what they do - entertain. But entertainment is not really the point of a conference or corporate meeting is it? No, learning, networking and a collective sharing of ideas is the reason you're at the meeting. So when I hear meeting planners say that they need a marquee celebrity to get people to attend their event, that's when I know that even the attendees don't place a lot of value in the meeting or they would already be registered. If you need a big name then you've got other problems.

Hmmm, perhaps that's how we got into this mess in the first place - by hiring people who had not much to add to the conversation that was supposed to be taking place. But we were entertained.

"Nobody walked out" has become the gauge of a successful session. People walk out when they feel they are wasting their time. Today, people stay in the room and can still walk out by trashing the session on the back-channel on Twitter. People stay in the room when they are engaged or, unfortunately, when they are too afraid that they will hurt someone's feelings by walking out. And you may never find out which of the two is the reason they stayed until you read their Twitter posts.

Giving people something to think about, to work with, to make their respective organizations better is never a waste of time, money or effort. And for those who want to come to the meeting only to rub shoulders with a once-famous sports star, news anchor or celebrity, well, they probably don't have much to add to the conversation anyway. Maybe it's better that they stay home.
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Kevin Burns - Excellence Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

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The Recession: What’s In It For You?

General Motors, Chrysler, Air Canada and Canwest Global are “on the ropes.” They, of course, are all blaming the recession for their current situation. They won’t admit that they have been building sub-standard quality products or offering sub-standard service, sub-standard programming, over-extending and over-leveraging themselves when times were easy or possessing a “take as much out of the market while you can” attitude. No, it’s the fault of the recession. It’s much easier to point the finger squarely at something out of your control and not be accountable for your performance.

This time in our economy has been nothing more than someone pushing the “reset” button to weed out the weak, the lazy and the greedy. It’s easy to make money when everyone is flush with cash and many did. The challenge is in listening to what the market wants, what the market demands and what the market expects and give people what they want – not what business thinks they need. The companies who will survive this time in our economy will be the ones who deserve to – not the ones that have an entitlement attitude because of their tenure in history.

Last week, the Federal Office of the Superintendent of Bankruptcy reported that personal bankruptcies increased over 50% in March 2009 compared to March 2008. That’s “personal” bankruptcies. But what about business bankruptcies during the same period? Business bankruptcies have actually declined by 10% over the same period which means that when times were good in March 2008 there were more bankruptcies than there were when we are supposed to be in a recession. Business is actually doing better during this time in our economy because they are changing, adapting and responding to their customers in a positive way. For those businesses that are in trouble, natural selection and market cycles have a wonderful way of weeding them out.

Let’s not ever forget that you, as a consumer, vote with your dollars. You get to vote who stays in business and who doesn’t. You don’t vote for mediocre service and market complacency. No business is entitled to your money. Every single business should earn it. You get to vote for those businesses you want to succeed. In other words, if there’s nothing in it for you, why would you give your money freely to a business that is doing little for you?

As a consumer, you also get to choose whether or not you participate in this recession. Oh yes, you have a choice. You always have a choice. My friend Marty Park (www.martypark.com) said something so profound recently that I have been finding myself repeating it at every opportunity. He said, “The recession? I’m not participating.”

Here’s why you should make the choice right now as to whether or not you participate in the recession: what’s in it for you? No really, ask yourself what’s in it for you?

ATTITUDE ADJUSTMENT: If there is nothing in it for you, do you participate in something anyway? Of course not. So why do you think that you NEED to participate in the recession? You don’t. Plain and simple, you don’t have to if you don’t want to. The economy is resetting itself. You have no control over that. Let it go and stop worrying. It doesn’t really affect most people. It’s your “personal economy” that’s most important right now. Spend a little less and save a little more. Make business work for your money. You’re in charge. Even during the boom times, people got laid off, got downsized and got squeezed by mergers. They just dusted themselves off and went and found a new job or went back to school to upgrade their skills. You can do that now too.

You’re still buying groceries, the lights are still on and the doors to work are still open for 92% of Canadians. What really has changed? Not much. In fact, in the last year, small businesses with fewer than 20 employees created 36,800 new jobs across Canada. Why can small business create so many new jobs? Because they respond to what customers want. Small business knows that consumers vote with their dollars.

Before you spend a dime today, think about whether or not the business you’re considering spending your money with is actually earning it or not. Don’t give business “pity money” because you feel sorry for them. Make them earn it. Most businesses, fortunately, are starting to figure that out. Those who don’t ever figure it out though, will join the list at the top of this article. But that’s not your problem is it?