Protect Your Culture From Bad Speakers

You've finally decided on a strategy to develop and improve your Corporate Culture. Of course, the purpose for doing this was to ensure that you were able to hang onto your really good people (as the market is about to experience a mass exodus of workers looking for something new and challenging - don't forget this very important point) and to be able to attract and recruit some of the best performers in your industry segment. One of the key considerations when building a strong Culture is a consistent effort in the area of ongoing learning for your employees. Keeping the employees ahead of the market curve makes your an enviable workplace because you're not following the market, you're leading it.

I read on one of the message boards last week about a "speaker" who has difficulty getting Play-doh and wire Slinkys through airport security. Are you kidding me? What sort of organization would be hiring a speaker to fly across the country carrying Slinkys and Play-doh and expecting their people to take their jobs and training seriously? Would you be lining up to work for that organization?

It is paramount that your people get good training, ideas and opportunities to stretch themselves but you've got to ensure that their learning is in alignment with your Culture initiatives. DO NOT hire workshop facilitators that work with Slinkys or Play-doh or cutting pictures out of magazines to create a dream collage - unless you run a daycare center. Never, ever let elementary school teachers as speakers talk to your people. High-performers will derive zero value from waste-of-time training and go in search of "professional" learning.

If you're going to create a new Culture, then everything you've done in the past may need to be re-evaluated. And that especially includes what your learning programs look like. Do not put "kindergarten teachers" in front of your people and expect them to be better prepared to respond quickly to market changes, customers demands and innovative thinking.

Once you've assembled your excellent team, do not jeopardize it with "cutesy" sessions. Protect your people from bad ideas, outdated learning and sessions that treat your people like children - if you want them to be market leaders.