How Motivational Speakers Can Ruin Culture

Which do you think would be a better use of your time and resources: watching an episode of reality show Big Brother with backstabbing and in-fighting or hiring a professional speaker to speak to your staff? The answer may not be so simple.

What if it was a choice between a two-minute YouTube inspirational video on Gratitude or a bad motivational speaker spouting platitudes like "fake it 'til you make it" or "wear a smile until you feel happy" or him spewing outdated information from twenty years ago that doesn't work anymore?

The last one is a no-brainer isn't it? You'd choose the YouTube video for sure. So how do bad speakers get hired to spew bad information to good organizations and risk making the organization worse? It happens when the people who hire consultants, speakers and trainers don't do their due diligence.

You can NOT afford to be taking these kinds of risks with your people. Do NOT let regurgitations of old, worn-out, passed-due-date ideas infiltrate your organization. You would never let ten year-old refurbished vehicles be the choice of a company car. You would never purchase ten-year old computers and software to give to your people to improve their performance. Why then would you allow old, tired "motivational" speakers get in front of your people without checking them out first? Think people. Think!

Start following blogs of experts, consultants and speakers and follow and read them religiously. If you like their ideas after a few months, hire them. If it's the same old tired crap that you know doesn't work anymore, stay away from them. Simply "unsubscribe" from their blogs and newsletters but do NOT hire them just because they are "speakers." You have no idea of the damage you could do to your people and your Culture.

Just like your industry, there are a handful of high-quality speakers and then there is a majority of terrible speakers. Make sure you know who you're hiring. Oh, and just because someone might be a member of a professional organization, shouldn't make them an easy pick. No speaker is "perfect" fit for every organization regardless of what their website might say. Don't ever hire from a web site, a brochure or even a referral. Find out for yourself. Do the work. This is important.