How To Handle Arrogant Businesses

I can admit when I am wrong. It just doesn't happen very often - the "being wrong" part, not the admitting it part.

Last week, for Filter-Free Fridays™, I blogged about how you can't just lie to businesses by saying everything was fine when it wasn't and then go home and trash them on the Internet. In fact, I said, "Businesses want to be better. They want to serve you better. They want to offer you better products and service. They want to offer you innovative new ways of improving what they do to make your experience that much better."

And I was wrong.

Not every business wants to be better. In fact, some businesses are so full of themselves that no matter what you say, they will treat you like an idiot and make you feel as though they're doing you a favor by allowing you to do business with them. Those are the businesses that need a swift kick in the revenues.

I encountered one of those businesses this week. After dealing with a constant turnover of sales reps over a seven-month period, my frustration got the better of me. The new sales rep was more concerned about looking good than serving us well. So, I was honest and forthcoming. I told them face-to-face what I thought they might improve but they refused to listen. I told them directly how disappointed I was with their service but they refused to listen. I told them what we initially agreed on but they attempted to arbitrarily change the contract by adding items and clauses not previously spelled out. I did this in-person, in writing and in telephone conversations. And still, they feel that I need to pay more money than what we agreed so that I can be served less.

So now, I will warn others to keep clear of dealing with banquet staff at a particular hotel in the Ottawa area (and if you are an Ottawa area meeting planner or are considering hosting a Ottawa area conference or event, I would be pleased to offer you the name of the hotel and all of the awful salespeople on the inside. Just shoot me an email). I just know that this expereince will become a story in one of my presentations that I will end up sharing with thousands of people. Whoops.

When businesses refuse to pay attention to professional customers, then maybe they'll pay attention when they are forced to see the (dis)satisfaction of their customers telling their stories on the Internet or in other public forums. But then again, maybe not. There comes a time when you are forced to use the court of public opinion if you want to warn others. And that should be the spirit of your efforts: to warn others - not to be vindictive.

Arrogant businesses need to be knocked a peg or two and you are just the person to do it - especially on Filter-Free Fridays™.