This question showed up on one of the networking boards from a "professional" speaker: "I've been asked to write an article on Cultural Competency as it relates to one's speaking skills. Can anyone help me define this term more clearly?"
Did someone just admit that they have no clue about the subject matter on which they are writing a contracted article? Will this article appear in a publication in which the writer will be seen as an authority on the subject? Will there be a disclaimer at the top of the page which reads: The author of this article is not an authority on the subject of Cultural Competency and, in fact, had no prior knowledge of the subject prior to this article. Please read this article for your amusement only as the author writes it from neither a depth of knowledge or a depth of experience on the subject? No it won't.
Some unsuspecting reader will probably ask the author to facilitate a workshop on the subject - a subject the author has neither knowledge nor experience in - just because they wrote an article. Asking a (un)professional speaker to speak on a subject not within his or her realm of expertise is like asking a car salesman to sell yellow-cake uranium to a foreign country. But sales is sales right? How about selling a photocopier to a person who wants to buy a postage machine? Both make imprints on paper - close enough.
Unfortunately, many (un)professional speakers will take the work and the money and they will be, at the very best, incredibly mediocre. At the very worst, they may actually do damage to your organization.
You may think that speaking is speaking right? Change that attitude. Think of it as professional training where people's minds, hearts and livelihood depend on the person at the front of the room speaking from either a depth of knowledge or a depth of experience.
Change your attitude on professional speakers being experts in everything. They are not. Do not allow these amateurs to mess with your people's minds. If the speaker you're looking at has more than 3 different areas they claim to be an "expert" in, keep searching. If you're expecting to make your organization better, get a real expert. Pay the money and do it right. Don't "cheap out" when it comes to your people. You can't afford it.
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