Tuesday, September 28, 2010

Culture Bounce: Why Culture Initiatives Fail

culture bounce creates disconnect between workers and managementHere's where most Culture initiatives fall down: in the "Culture Bounce" pictured here.

Senior Management sends a new policy initiative downstairs with the expectation of implementation (or they would have consulted with their mid-managers and front-line workers prior to the decision). Notice that the policy decisions only travel one way: down. Mid-managers are expected to push the policy down onto front-line workers and have them buy into it.

But here's where policy decisons inevitably hit their "Bounce" point. Employees will want to question the "why" of new policy decisions - change resistance makes people ask questions because they want to feel like they have some control over the "how" of their work. Employees will look at it from their own perspectives and then send the ball bouncing up through mid-management hoping that their suggestions will spark a re-think from senior management. But if the ball never gets back up to senior management, it forces mid-managers to make excuses or to put their foot down and force the initiative down their throats - thus creating a more fragmented Culture.

It's "Bounce" that creates the Corporate Culture of Apathy. Feeling like there is no one listening to them or by feeling powerless, employees will begin to disrespect their workplaces and their bosses.

It's at the point of the "Bounce" that employees test their superiors. If the "Bounce" won't allow the ball to permeate the Executive floor, no matter how much you want to influence a positive Culture change, the old, existing Culture will swallow the new initiative.

If you want to have your policies be more readily accepted, you must eliminate the "Bounce." Culture is NEVER created at the Executive level. Policies and influential direction may be created at the executive level but Culture is always created at mid-manager level and below. Culture is "how we do things" which is decided by employees - regardless of the processes.

Recognizing how the "Bounce" works will help you build a stronger Culture initiative.

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