Now, when these same students finish school and enter the work world, they will encounter your trainers using archaic and (oh my God this is BORING) PowerPoint slides. They are asked to shut off their cell phones, are not supplied laptops but are given 3-ring binder manuals and no access to Internet video, no collaborative messaging and especially NO social media (because it is viewed as a time-waster).
Not much wonder these new workers think your workplace is a step back in time. Look, these kids are learning with technology you probably not only don't understand but arent even aware exists. Their parents (some of your workers) are helping them with their homework (with rudimentary knowledge of how it all works). Then, when the students become old enough to work for you, you take everything away from them because you don't know how it works.
Who looks like the leader now?
If you want to build a Culture that will attract these new workers, you had better be looking to the educational system to see what your workforce of tomorrow is using today. Stop being such an old fart and get with the program. Social media is here to stay. Internet video is here to stay. In five years, the high school students of today will be coming to work to use technology that hasn't even been invented yet.
If you're still having a difficult time with your email, maybe it's time you stepped out of the way and let people who can use the technology embrace it and run with it. Maybe they are much better able to relate to your up-and-coming workforce.
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