Yes, We Can Do That

It happened this week in Whitehorse, Yukon but it could have happened anywhere. I walked into a diner (that's what the sign on the door read) at 11:25 am. Besides the one guy in a chef's jacket, I was the only person in the restaurant.

"Are you still serving breakfast?" I asked.

"No. We stopped serving breakfast at 11," he replied while emphatically concentrating on the "11."

We turned and headed for the door which left him plenty of time to offer to serve a customer who wanted food - food they just stopped serving 25 minutes before. But he said nothing. It was as though enforcing the 11 AM food-rule was more important than putting a paying customer in a seat in his otherwise empty (non-revenue generating) restaurant.

In fact, I could have ordered a toasted egg salad sandwich with bacon and an order of fries (which is eggs, bacon, hash browns and toast) to prove a point but I believe that "negative cash-flow" is a lesson that trumps dumb food rules.

We walked a block up the street to another restaurant which, in the window, showed a sign for a 7 AM to 11 AM breakfast special.

Inside, I asked the lone server, a sixty'ish, small woman if they would still serve breakfast?

"Just the basics," she offered unapologetically. "Eggs, bacon, hash browns and toast. So what'll you have?"

"Eggs, bacon, hash browns and toast will do just fine," I answered while taking my seat in this much busier restaurant.

If you are only prepared to serve your customers in a certain way, between certain hours and only on certain days, you are certain to find a certain attrition in your business - certainly.

Restaurants that restrict the hours of certain food groups, car dealers that will sell you a car up until 9PM but only be available to fix it until 5PM or hotels that offer you a noon check-out but shout to co-workers down the hall and run a vacuum outside your door at 8AM are examples of making it tough for customers to have an excellent experience.

Excellence is simply saying "yes we can do that" when you already do it and put away the inflexible rules that make you look dumb.
--
Kevin Burns - Excellence Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Finding Your Excellence In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel