Old-School Training Are Like Cold-Meds

Why are the newest and weakest people in the organization tasked with the most important job in the organization: customer service? Why are not the CEOs, Veeps and Supervisors, the veterans of the organization, not serving the revenue stream to the organization – the customer?

At the end of the day, senior management is responsible ultimately for the financial success of the organization. So why then is the most important responsibility - the maintaining and development of revenue streams - left to the minions who are simply treating it like a job?

Corporate America needs an attitude adjustment. If the customer is king and without them the organization ceases to be, why are customers not being served directly by the kings? What consumers are experiencing today is service by dimwits - people who take a dim view of their work and do not use their wits in service of the customer. The solution from above is, "let's send our front-line people to another customer service seminar to improve our service."

So they hire trainers who are desperately clinging to last year's model of business service and are leaving the responsibility for improving their internal performance with a bunch of outside contractors. In essence, you've just said to your people, "Take this course and do it better OK?"

Corporate America may know how to make a profit but it sure doesn't know much about people. And it's people who make the thing run. As long as your people treat their jobs like a job, service will never improve. It can't. It's impossible to build any solid relationship-creating culture on a foundation of "Is it 5 o'clock yet?"

• Time management training to someone without self-discipline is a waste of time.
• Sales Training to someone lacking self-confidence is wasting your money.
• Teamwork training to someone without self-esteem creates a weaker link.

Customer Service, Time Management, Sales and Teamwork training are like taking cold meds for your flu symptoms: you mask the symptoms but don't really address the root problem. You're still sick inside even though you may look healthy outside.

ATTITUDE ADJUSTMENT: The workforce is changing. Workplace values are changing. The people in the workplace are changing. So why are you still trying to run your business using ancient business models that are dying?

If people can talk to Presidents and Prime Ministers on social networking sites, your customers ought to be able to talk to the CEO. The old business model of "top-down - keep your customers at arms length - blanket policies" is not going to sustain your organization in the future. People around the world are creating conversations with people who matter. Why can't your customers talk to the people who make the decisions in your organization?

Your business model is sick and risks dying soon. Stop feeding it cold-meds and simply hoping it gets better.