Worldwide State Of Chasing Balloons

The recession is over … or it has caught the swine flu?

A month ago, virtually every page in the front section of the newspaper had a story on the “recession.” The first ten minutes of a national TV news broadcast featured stories on the “recession.” Recession. Recession. Recession. The sky is falling. Hold onto your money. Doom and gloom warnings.

Now, if you pick up a newspaper today, you will have to search for the stories on the recession. It seems our financial future is not important as the few hundred people in Canada and USA who have contracted swine flu. In fact, most cases of swine flu are relatively mild. Only a few people ever develop the dangerous symptoms. And they will number a few dozen at the most.

But where is the media? They’re sitting in briefings from Medical Officers because covering some new “tragedy” that will end up seriously affecting a few dozen people is sexier than reading financial reports and talking with economists.

In fact, listening to one Medical Officer describe swine flu symptoms, he described them as relatively mild and that the “pandemic” that the media keeps eluding to, is well under control by the qualified medical organizations whose job it is to contain infectious outbreaks like this.

“Wash your hands and prevent catching the flu.” That’s the advice to containing the spreading of swine flu. It’s a very simple solution. No drugs. No hoarding of Tamiflu. No locking yourselves in bomb shelters to wait out the deadly disease. Just wash your hands regularly and you’ll be doing plenty to protect yourself.

So why all the fuss? Because apparently the media spent a little too long in front of the TV watching Will Smith in I Am Legend. The bigger the media attempts to make this story, the more they are saying that our medical leaders are inept – all in an effort to boost ratings and readership. They are reporting a story that they can’t possibly understand without the medical officers “dumbing it down” for them (you can’t fully comprehend the complexities of the virus without some sort of medical or scientific training). Then, the media simply takes the sexy pieces from the briefings and report only that.

I was a member of the media for eighteen years. I worked with reporters whose job it is to get an angle on a story that no one else has – no matter how marginal it may be. They spend more time preening in front of the mirror making sure not a single strand of hair is out of place and that they look fabulous before the cameras roll than they do getting themselves up to speed on what they’re reporting on. If a medical briefing takes place at 7:00 pm, a newspaper reporter will have to return to the office, pour through her notes, find an angle to the story, write it and submit it to an editor before 10:00 pm. In the two hours or so that the reporter has to write the story, there is little time to research, understand the complexities and face the editor.

ATTITUDE ADJUSTMENT: I don’t think that media understands just how intelligent we are about what's going on. If the media can be distracted from their work uncovering a drastic so-called “economic disaster” by a disease that can be prevented by washing your hands, then are they like little kids chasing balloons?

Let’s not panic just yet. Let’s keep our heads and our wits about us. Let’s develop our own individual personal leadership qualities and keep relaxed. We can handle these events of our lives. We have up to now. Let's instead let the media go mad. They seem to be worrying plenty for all of us anyway.