All successful workplaces have one thing in common: they are operating successfully in 3 different categories: communication, management and culture.
Every issue within an organization will fall into one of these three categories.
For example, let's say sales are down 20% based on year-to-year performances. Now before you enroll the entire sales team into another redundant sales-training course, perhaps you should be identifying the reasons why sales are down in the first place. Three questions will identify the issue squarely:
Is it a Communication problem?
- Are the sales people not communicating to the customer why our product still holds more value than our competitor's recently rolled-out product?
- Are the managers not communicating to the sales people new strategies to combat new competition?
- Are the customer service people not communicating trending in customer concerns back to sales?
- Are the customers not being asked about their thoughts on the products, the sales process, the quality of the sales people and/or the service personnel?
Is it a Management problem?
- Are the managers not mitigating threats in real-time to new challenges from competitors?
- Are managers not front-line managing as well as they could be - coaching, inspiring and troubleshooting with their salespeople individually each day?
- Are managers so busy doing paperwork or tying themselves up in meetings that they are not available to their salespeople on a timely basis to handle issues?
- Are managers simply waiting to respond to a crisis instead of taking leadership roles and being more proactive?
Is it a Culture problem?
- Do our service people just not care enough to work to fix a problem?
- Are the salespeople blaming lack of sales on the economy?
- Are we taking our clients for granted because they've been loyal to us for a long time?
- Have we, as an organization, become complacent?
- Are we, as an organization, accepting "good enough" as our basis for serving and selling to customers?
- Have we given up our training programs because our people complained that they weren't getting anything out of them?
- Are our people asking "what's in it for me" if they go over and above to help our clients?
Don't just treat the symptom of a problem or, worse yet, the result of a problem. Figure out where the problem is originating from and address that. Stop throwing useless money and pointless resources at issues and "hoping" that they get resolved. Be sure.
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Kevin Burns - Workplace Expert and Speaker
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