It's Not The Work That Engages

Gen Y does not have a poor work ethic. In fact, it could be argued that their work ethic is better than that of Baby Boomers - just different. The truth is, Gen Y doesn't engage in the same things as Boomers do especially when it comes to meaningless work, lack of direction from an immediate manager and poor corporate culture.

To engage the new generation of worker, you have to understand how they think. Every thing they have ever done in their whole lives has involved a menu: cell phone menu, computer menu, web site menu. Even choices that they have could be considered menus: what they would like for lunch, what career path they want to take, courses in school, etc.

Never bark out, "Get that done and then come back for your next task." That's not a menu. A menu is a list of tasks that they can accomplish in no particular order. Give them the choice and they will engage - even the mundane.

The new workers of today may end up with 14 different jobs over a 3-year span but that doesn't mean they are not motivated. It means they haven't found their "fit" yet. This is the first generation to put Culture Fit ahead of pay, benefits, perks and prestige. If it doesn't fit, they won't engage. So understand, it is NOT the work they are not engaging in, it is the workplace they are not engaging in.

This is important. It's not the work that needs to be engaging - it's the workplace.

Leave me a comment. I want to hear your opinion.