How would you go about improving a sales culture of a small business? You would get all staff to buy into a few new ideas, to focus their attention on ways of turning each customer interaction into a potential sale and to encourage each other to improve their sales ability.
How would you go about improving an environmental culture in a multi-national, publicly-traded company? Likely the same way as a small business just on a larger scale.
So why, if it is possible to improve a company's culture by focusing on the problem and connecting it to the desired outcome, why don't we think we can solvethe social problems that exist in the towns and cities we live in? Why do we throw up roadblocks when it comes to improving the volunteer culture in a small town or the help-the-homeless culture in a small city or making sure every child in every school in a large metropolitan area has enough to eat during the day?
It's not that difficult. It just requires three things: focus, desire and effort. So why do so many of our communities have so many problems? My guess is that the "effort"part is missing.
If it seems like work most turn their backs. Probably the same people end up complaining that nothing is getting done. Those who are making the effort and getting it done are too busy to whine about things not being done.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist
Creator of the 90-Day Strategy to Greatness Culture
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