The Customer Is Rarely Right

Imagine for a moment, as you serve one of your customers, that the customer begins to become belligerent and abusive towards you despite all of your best attempts to please the customer. Even though you are doing your best to diffuse this tenuous situation, the customer is just being an ass and is rejecting your offers of service. This customer just, it seems, wants to be abusive.

Now, also imagine your boss walking in on the conversation as the customer increases his abusiveness towards you and your boss sides with the customer. How would you feel? Would you feel like the rug was just pulled out from under you? Would you feel your value decreased? Would you pledge your undying loyalty to the company from that point forward? Would you give a damn about the customer anymore?

The sad truth is that this is happening all too often. Bosses, in their mistaken belief that “the customer is always right” will sometimes do whatever is necessary for the sake of keeping a customer (and his or her money) – even if that customer abuses one of his or her employees.

The customer is NOT always right. In fact, it could be argued that the customer is “rarely” right. Sometimes the customer is a jerk. Does being a jerk make a person right?

If you want to keep, not just your good people - but all of your people, working for you, then fire the customers who are insensitive, rude to or abuse your staff members - regardless of who that staff member is. Tell the customer that they are no longer welcome in your business. Refuse to take any further orders from them. Stand up for your people (hey, you trained them, paid for that training and have coached them all the way along – don’t let them down now).

You can’t afford to keep customers who make your staff look like idiots. Money in a wallet doesn’t give a person the right to act like a jerk. And as a staff member, don’t allow yourself to be belittled in the name of job-security.

Bosses, imagine that one of your top performers witnesses a lesser performer getting dumped on by a customer and you, as a boss, do nothing to stop this from happening. You will not only likely lose the loyalty of your lesser performer but your top performer as well.

In a situation like that, everyone, regardless of the performance abilities, will see exactly what kind of company he/she works for. Jumping to the defense of a top performer in the same situation and not jumping to the defense of a poor performer shows complete insincerity. You will not keep any performers if you are not genuinely dedicated to your staff.

Managers serve their employees - not the other way around. Staff serves customers; manager serves employees; the CEO serves managers, employees and shareholders. Every one serves someone. Employee loyalty is far more important than customer loyalty. If you are going to charge your employees with serving the customer, you had better make sure they feel that you (as a manager) are loyal to them if you want them to be loyal to the customer and in turn, make the customer loyal to your business.

Attitude Adjustment: The days of dumping all over your people and the fairy-tale belief that "the customer is always right" is dead. You will never have a relationship with your customers if you don't have a manager to employee relationship that works first. Think long and hard on this one. Customer loyalty is only as strong as employee loyalty. Serve your employees well so that they may serve your customers in the same way. If you, as a boss, don’t stand up for your people, you will probably end up serving the customer directly - you’ll be the only one left in the workplace willing to work with you.