Why Should You Be Hired?

My friend and mentor, Brian Stecyk, sent me an email recently in response to a Blog entry I had written called Memo From The Customer. In it, I mused aloud as to why front-line staff feels that everything else, other than serving me, is more important at the time of my transaction. All I was asking for is a little attention and a genuine thankfulness for my business – not a tall order really.

Brian sent along the following comments that included a great observation at the end.

Great column. Every time I interview someone, I ask them the question, "Why should I hire you?" I have received the following responses:

• Because I am nice.
• Because I need a job.
• Because I am a hard worker.
• Because you need someone.

But not once in 28 years has anyone ever said, "Because I will help your business earn a profit."

When I inform them of what I am looking for, I usually get an absolutely stunned response. It is as though the thought that they must make a contribution to the bottom line is heresy. On a couple of occasions, interviewees even remarked, "It shouldn't be all about money and profit." Obviously those people did not get hired. Without profit I cannot hire anyone.

ATTITUDE ADJUSTMENT: As the market heats up with increasing competition for the same numbers of jobs, what are you bringing to the table that is better than the last guy who was interviewed? What is it that you possess that you do better than anyone else?

At no time in history (I am guessing here) has a paycheck ever been handed to an employee with a little notation in the bottom left corner of the check that reads, “For Being Nice,” or “Because You Needed A Job,” or “Because We Needed Someone.” That’s not why you get hired.

If your Attitude on the job is one of “that’s good enough,” when it comes time for performance and pay review, your employer is likely to say, “What we’re paying you right now is good enough.” If you want to be paid more, you need to be valued more. If you want to be picked over all of the other job seekers, you need to have more value than they. If you want to be promoted, your number of years on the job aren’t enough – you need to be more valuable than the others being considered.

If you think you’ve gotten as far in your current job as you can go and you’re not the person running the place, then people don't think you're worth more and you obviously haven't given them any reason to think differently.

If you won’t do the work to get better, become more knowledgeable and to become the most valuable person in your organization, then why should anyone pay you more? That’s like paying more money for the very same item, made by the very same manufacturer at the store next door. Why would you pay more for it? It hasn’t been improved and it will do the same thing it always does.

What’s your edge? What makes you more valuable? What is demonstrably different about you?