Why Customers Don't Care How Good You Are

Customers don't care how good you are. They care about how good you are .... for THEM.

Motivational speakers will boast about anything nice said about them like, "he received a 4.2 out of 5 from our delegates." Huh? Isn't that for internal use? Then there's, "our group really liked him" or "he was fun, entertaining and lighthearted," or "our people warmed up to her quickly." How exactly does that make a business different? How is the group now better than when you arrived?

But what about outside of speaking? Being liked is not a measure of organizational success or strategy. How many friends you have on Facebook is not indicative of your ability to help make your organization better. Your Twitter follower-count doesn't help build healthier bottom-lines for your customers. The fact that you've worked hard to connect with 2600 people on LinkedIn says to me that you don't do much with your day. So how is your organization going to benefit from you?

If you want to build a Culture of Performance, you've got to start with what it is you bring to the table that benefits the organization. Each person plays a role in Culture. It's not about how much you are liked. It's about how much you are respected for your contribution to bettering your workplace and your customers.

What are your specific strengths? How is your organization better because of you? Get your people to answer those two questions and you have a solid foundation to build a Culture of Performance.