Employees will care about the job about as much as their immediate supervisor cares about them.
Yes, I know I keep writing about this, but it's only because you're not listening. Look, this is important. If it wasn't important I wouldn't be wasting my time with it.
Plain and simple, your people don't care about the job because you don't care about them. Don't argue with me here. I'm right on this one. You (manager) only care about:
- how you look in their eyes,
- how you look to upper management,
- how competent you seem,
- how you stay within budget,
- how much respect you get,
- whether you get a perk,
- whether you get acknowleged from above,
- whether you get the right employee
- how well your department as a whole performs,
- how well your turnover or safety rates look,
- how well your department hits its targets,
- whether you get your bonus,
- whether you tow the company line,
- how to minimize disruptions,
- how to get them to stop in-fighting,
- how to make them friendlier to each other,
- how to get them to stop wasting time,
- how to make them like you.
If you want your people to care about what they do, then stop making it all about you and start making it all about them. You work for them. They don't work for you. You'd better get that one real quick or your Culture is going to suck.
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