Senior managers don't like Twitter because of the premise of it: you are required to follow someone else to create a relationship. Leaders are required to follow. That's where
it falls apart. The decision-makers don't have a lot of time for social networking because they have work to do. They are not selling something, they are leading something. So if a company is being represented on Twitter, then it's likely by a person without decision-making ability: an employee whose job it is to help create some interest and hopefully get more customers to buy something. In other words, someone else selling something.
Most people using Twitter each day are people trying to sell something - not buy. It's like standing in a Turkish Bazaar and having vendors yell and try to get your attention. For every one buyer, there are many vendors. That's Twitter.
Nope, Twitter is quickly evolving as a vehicle meant for the Ashton Kutchers, Brittney Spears and Paris Hiltons of the world. It's great for sports celebs to reach their fans. It's great for media personalities to wax opinions about events. It's even great for offering coupons and discounts on purchases (if your followers are actually reading your Tweets), but it is not a great place to build long-lasting relationships and create trust and credibility in delivering service to your clients.
If you've got time in your day to create a list of 5000 followers, to engage them, to converse with them and to build relationships with them, then you've got not much else to do I would guess. That makes you the person who has to choose between serving my needs as a buyer or serving your needs as a social networking maven. I would prefer to deal with the person who is too busy to be Tweeting 30 times a day.
Yes, I am on Twitter (@attitudeburns) and I have about 700 followers - 500 of which are likely not interested in my offering. So I will soon stop following them and they can stop following me. We're wasting each other's time.
Some people can make it work on Twitter. But for every one person who does, 10,000 people do not. It's just simple math. And the math always works. You will want to create a Culture of engaging your customers - not a Culture that shouts, yells and adds to the already noisy marketplace.
it falls apart. The decision-makers don't have a lot of time for social networking because they have work to do. They are not selling something, they are leading something. So if a company is being represented on Twitter, then it's likely by a person without decision-making ability: an employee whose job it is to help create some interest and hopefully get more customers to buy something. In other words, someone else selling something.Most people using Twitter each day are people trying to sell something - not buy. It's like standing in a Turkish Bazaar and having vendors yell and try to get your attention. For every one buyer, there are many vendors. That's Twitter.
Nope, Twitter is quickly evolving as a vehicle meant for the Ashton Kutchers, Brittney Spears and Paris Hiltons of the world. It's great for sports celebs to reach their fans. It's great for media personalities to wax opinions about events. It's even great for offering coupons and discounts on purchases (if your followers are actually reading your Tweets), but it is not a great place to build long-lasting relationships and create trust and credibility in delivering service to your clients.
If you've got time in your day to create a list of 5000 followers, to engage them, to converse with them and to build relationships with them, then you've got not much else to do I would guess. That makes you the person who has to choose between serving my needs as a buyer or serving your needs as a social networking maven. I would prefer to deal with the person who is too busy to be Tweeting 30 times a day.
Yes, I am on Twitter (@attitudeburns) and I have about 700 followers - 500 of which are likely not interested in my offering. So I will soon stop following them and they can stop following me. We're wasting each other's time.
Some people can make it work on Twitter. But for every one person who does, 10,000 people do not. It's just simple math. And the math always works. You will want to create a Culture of engaging your customers - not a Culture that shouts, yells and adds to the already noisy marketplace.
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